Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Bing Planning Merchant Center Improvements

Bing is planning to make several improvements to its Merchant Center, including improvements to the tracking and analytics features. The Bing Merchant Center is used to create stores and catalog feeds which can provide information for Shopping Campaigns as well as Product Ads.

Published 17 Aug 2015 by Tim, CANDDi
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CPC Growth on Desktops Declining

According to some research conducted by Adobe and published in their latest Digital Advertising Report, CPC growth on desktops has declined over the last year. However, smartphone growth appears stable.

Published 06 Aug 2015 by Tim, CANDDi
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How the Internet of Things Is Growing Analytics

Today, almost every device that you can imagine can be connected to the internet, and this presents some interesting opportunities for all kinds of business. From wearable tech to Wi-Fi-enabled fridges, the Internet of Things spans all industries and offers business owners the chance to learn about customer behaviour, predict customer demand and engage with consumers in a range of new and innovative ways.

Published 03 Aug 2015 by Tim, CANDDi
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What to Look for in Big Data Analytics Tools

Analytics is far more than just a buzz-word these days. Analytics tools are essential for business owners who want to be able to take advantage the data that is being created, in real time, as people use your website and interact with your brand online.

Published 27 Jul 2015 by Tim, CANDDi
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Why Retailers Are Looking to Analytics to Stay Competitive

Online shopping has become so popular that traditional retailers are looking to modern analytics tools in order to help them remain competitive. Robert Hetu, a research director at Gartner, noted that consumers have taken control of the shopping process and that the way we shop is changing.

Published 16 Jul 2015 by Tim, CANDDi
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Accenture Launches Cloud Insights Platform

Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

Published 15 Jul 2015 by Tim, CANDDi
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Why You Should Analyse Your Indirect Competitors

It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

Published 25 Jun 2015 by Tim, CANDDi
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DoubleClick Adding Cross-Device Measurement

Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

Published 18 Jun 2015 by Tim, CANDDi
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Pinot Analytics Software Goes Open-Source

LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

Published 11 Jun 2015 by Tim, CANDDi
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