Why Retailers Are Looking to Analytics to Stay Competitive

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Blog Archive

Why Retailers Are Looking to Analytics to Stay Competitive

Published 16 Jul 2015 by Tim, CANDDi
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Online shopping has become so popular that traditional retailers are looking to modern analytics tools in order to help them remain competitive. Robert Hetu, a research director at Gartner, noted that consumers have taken control of the shopping process and that the way we shop is changing.

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Accenture Launches Cloud Insights Platform

Published 15 Jul 2015 by Tim, CANDDi
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Accenture has launched a new cloud-based analytics system which is designed to offer real-time insights in a simple, easy to understand and actionable format. The Accenture Insights Platform comprises an integrated suite of analytics tools as well as enterprise support for users. The tools will offer insights in a way that can be used effectively by data scientists, marketing managers and C-level executives to help them make informed decisions.

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Why You Should Analyse Your Indirect Competitors

Published 25 Jun 2015 by Tim, CANDDi
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It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

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DoubleClick Adding Cross-Device Measurement

Published 18 Jun 2015 by Tim, CANDDi
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Tracking transactions that are completed using more than one device is something that has been problematic in the world of analytics and online marketing for some time, but that is all set to change as Google is looking to add cross-device management to its DoubleClick program.

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Pinot Analytics Software Goes Open-Source

Published 11 Jun 2015 by Tim, CANDDi
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LinkedIn announced the development of the Pinot analytics software in September 2014, and the news generated a lot of excitement in the world of big data, because the professional networking website has always had a good reputation for its skill in handling huge amounts of information and using it for the enrichment of its own applications.

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Using Analytics to Find High-Value Targets

Published 04 Jun 2015 by Tim, CANDDi
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If you are committed to increasing your search ROI, then it is important that you focus on finding high-value targets. Those targets are the ones that allow you to build engagement and improve your website's performance in general - things such as having fresh, relevant content, a high quality score and highly optimized content and marketing.

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Speed - The Biggest Issue in Mobilegeddon?

Published 28 May 2015 by Tim, CANDDi
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The dust is finally starting to settle after “mobilegeddon” - the recent Google update which was designed to prioritise websites that are mobile-friendly and penalise websites with non-responsive layouts or layouts that are difficult for mobile users to navigate.

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Tracking Store Visits Using Google AdWords

Published 22 May 2015 by Tim, CANDDi
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The prevailing perception of analytics is that it is something which is useful only for tracking online visits and conversions. While it’s true that it is certainly easier to track clicks and website visits, Google does make it possible to get an idea of the real-world performance of your ad campaigns.

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TMRW Conference 2015

Published 21 May 2015 by Saadia, CANDDi
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Today was the first ever TMRW conference, and it was AWESOME. It was a one day event at Manchester Central, and is apparently a place where ‘those defining the future meet those ready to embrace it’ - it left me feeling inspired, a little bit freaked out, in awe, and generally very enthusiastic about both tech and about Manchester!

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