Analytics tools are now so common and so affordable that every business could - and should - be using them. However, big data is useless if you don’t use that data to ask and answer the right questions.
As we head into the new year, we can expect to see a lot of innovations in the way that big data and analytics are used, not just when it comes to business but also for things such as sport and politics.
Microsoft recently released the R Server, a server based on software from Revolution Analytics and designed for use in statistical analysis.
Google began its rollout of Universal Analytics back in 2012 and has slowly but steadily been adding new features to the platform.
Big data analytics has become a buzz-word in almost every industry. In many ways, the idea of analytics today is like the idea of having an online presence in the late 1990s.
This past year has been a big one for analytics, with some revolutionary advances in terms of how we track users as well as how we reach them. It’s not just the technology that has changed, either. The way that users engage with content has changed too, and people are now ditching their desktops to use mobile devices.
Google has been gradually rolling out Universal Analytics since 2012, and it has only been in the last year that the transfer from Classic to Universal Analytics was finished.
Facebook Pixel is an interesting new tool that Facebook launched earlier this year. It allows advertisers to track and monitor customer activity and re-target to a customer’s Facebook feed.
Google recently added a new tool to its analytics suite which allows users to create custom metrics based upon the existing information in the software.
Data is, by itself, just a mass of zeros and ones that is displayed to us by a computer or in some other form. Data by itself is not very useful - it is what we do with it that makes a difference to our business.