A Look at Marketing with Facebook Pixel

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Blog Archive

A Look at Marketing with Facebook Pixel

Published 11 Dec 2015 by Tim, CANDDi
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Facebook Pixel is an interesting new tool that Facebook launched earlier this year. It allows advertisers to track and monitor customer activity and re-target to a customer’s Facebook feed.

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A Look at the Future of Big Data Analytics

Published 04 Dec 2015 by Tim, CANDDi
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Data is, by itself, just a mass of zeros and ones that is displayed to us by a computer or in some other form. Data by itself is not very useful - it is what we do with it that makes a difference to our business.

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Black Friday Shopping Trends Online

Published 30 Nov 2015 by Tim, CANDDi
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Google’s analytics and trends data can provide some interesting information about shopping, searching and even which stores people are visiting when - not just online, but in real life too.

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The Evolution of Google Analytics

Published 13 Nov 2015 by Tim, CANDDi
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Way back in 2003, Google purchased Urchin Software and then used their technology to launch the first free analytics platform that offered commercial-grade analytics. The platform is now one of the most well-known and frequently used analytics tools in the world (perhaps more accurately, it is the most used), but it has now grown so big that most people still don’t really know how to use all of the features.

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Startup Baby Diaries - Part 3

Published 09 Nov 2015 by Saadia, CANDDi
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When Tim asked if I wanted to go the Thinking Digital Conference the other week I was like “Yes, that’d be awesome!” as I’m on maternity leave it wouldn’t be like I’m missing a day of work, my 5 year old would be in school, and my 8 week old….crap….how would I go to a business conference with an 8 week old? What if she cries during a talk? Will they have baby changing facilities? How am I going to manoeuvre the pushchair around loads of people? I guess I could have just told Tim it’s probably a bad idea...but that’d be boring, right?

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Using Google Search Console’s Search Analytics Report

Published 06 Nov 2015 by Tim, CANDDi
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Google has been making it increasingly difficult to view query data, but that doesn’t mean that you are forced to blunder in the dark when figuring out what consumers are searching for. While it’s true that finding out what is going on in terms of organic data is now difficult, you can easily get information about history data thanks to the Search Analytics Report.

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Bring In Your Parents Day

Published 04 Nov 2015 by Saadia, CANDDi
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On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

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Welcome those phantom visitors and banish those ghouls

Published 29 Oct 2015 by Tim, CANDDi
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As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.

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