Blog Archive

PPC vs Email Marketing

PPC vs Email Marketing

There are four main ways in which businesses opt to market online. In terms of generating traffic however, it typically comes down to two key options. PPC or Email? Here we take a look at the pro’s and con’s for both and what the best way forward might be.

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7 Email Marketing Myths

7 Email Marketing Myths

We at CANDDi put a lot of emphasis on the power of email marketing. However, we often come across similar concerns or negatives associated with it. Here we take a look at some of the most common objections or “myths” and debunk them to show you the value it has!

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WhatNext? Conference 2017

WhatNext? Conference 2017

We recently attended the annual WhatNext? Conference 2017, a student conference organised by the Manchester Entrepreneur Society. There were a number of great speakers lined up, and the event was jam packed with hungry minds. Read on for words of wisdom from Maria Stukoff, John Kershaw and Tim Langley....

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CANDDi Culture - We're Getting Fitter :)

CANDDi Culture - We're Getting Fitter :)

For various reasons (Tim is training for a marathon in April, I've had a minor stroke, Brian is sleep deprived with his new baby etc) we are all trying to get a bit fitter here at CANDDi HQ. Tim invited personal trainer and fitness coach, Dally Singh aka The Macro Coach, to provide us with some much needed inspiration and fitness hacks...

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Levelling up your Email Marketing!

Levelling up your Email Marketing!

With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

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