Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Prospect FAQ - Do prospects get creeped out?

Daily, our sales reps are being asked some interesting questions by our prospects. It ranges from GDPR oriented questions to why should you even care about tracking. In this following Prospect FAQ series, I’ll take one question at a time and provide you with an answer to satisfy your curiosity. On today’s list we have - do prospects get creeped out?

Published 15 Nov 2017 by Janie, CANDDi
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GDPR Compliance and CANDDi

Everything I do in CANDDi is customer facing, from my sales role to customer research. In every single role, I come across GDPR questions from prospects and current clients alike. I'm anticipating that more people are going to be asking about this topic more often the closer we get to 25th May 2018. Hence, I've put together this blog that answers questions that are asked the most to put your mind at ease.

Published 13 Nov 2017 by Janie, CANDDi
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Reasons Why AI Is Important For Business

In a recent post, I wrote about how high technology such as virtual reality might be used in marketing or sales. Today, I will focus on artificial intelligence and the effect it has and will have on businesses in the future as it advances.

Published 06 Nov 2017 by Janie, CANDDi
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Stop Ignoring Your Website Traffic

Many companies don't seem to understand the importance of their own website. They pour money into it to look pretty, to be easy to navigate, sometimes they even try to get people there. With that level of investment, why are they still refusing to reach the website's full potential? Are you ignoring it too and unintentionally harming your own business as a result?

Published 02 Nov 2017 by Janie, CANDDi
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Buyer's Guide To Web Analytics

Today’s market is saturated with multitudes of tools that can help you track your website. How do you make the right decision when they all look kind of the same or seem to be doing the same thing? Look no further. I've put together a quick guide to help you in the struggle.

Published 31 Oct 2017 by Janie, CANDDi
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How To Navigate Realities - Know The Technology Alphabet

Recently, I have been hearing a lot of buzzwords flying around relating to advanced technology with relation to sales and/or marketing. Words like Mixed Reality, Augment Reality, Virtual Reality,… What's the hype about? And more importantly, should this matter to business owners?

Published 30 Oct 2017 by Janie, CANDDi
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Google Parallel Tracking and CANDDi

Over a week ago, Google has released a post about their new parallel tracking for their AdWords. Many of you might be wondering if any of that has/could have any effect on CANDDi. Let me put your mind at ease. CANDDi tracking has not and will not be affected at all. Here is why.

Published 27 Oct 2017 by Janie, CANDDi
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Top 4 Tips For Proactive Exhibiting

Do tradeshows like a pro and don't lose out on opportunities and prospects. Here is how we do it in CANDDi. A method tested, perfected and proven to work.

Published 13 Oct 2017 by Janie, CANDDi
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Hidden Truth About Word Of Mouth

When asking businesses about their lead generation process, I’ve heard "word of mouth" more times than I can count. Word of mouth is important to any business for many reasons - reputation, a source of deals, and more. However, the digital world is not even considered to be part of that strategy, despite a substantial part of our daily communication happening right there.

Published 10 Oct 2017 by Janie, CANDDi
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