Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

Embrace Company Profiles

Don't we all like a fully identified profile where we know who it is we need to speak to? Well, let me tell you that even company profile can be hidden diamonds.

Published 27 Sep 2017 by Janie, CANDDi
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Test your site with Google

At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

Published 25 Jul 2017 by Brian, CANDDi
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Does your social media make you look bad?

Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

Published 04 Jul 2017 by Daniel, CANDDi
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3 Steps to Capitalising on Behavioural Data

What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

Published 22 Jun 2017 by Daniel, CANDDi
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Four Form Ideas to Increase Your Leads

Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

Published 19 Jun 2017 by Daniel, CANDDi
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Understanding your Digital Touchpoints

Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

Published 02 Jun 2017 by Brian, CANDDi
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8 ways to make your email marketing a success

With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

Published 26 May 2017 by Ed, CANDDi
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6 Top Tips for running effective email split-tests

Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

Published 11 May 2017 by Daniel, CANDDi
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