Blog Archive



The Pareto Effect

The Pareto Effect

You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

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Manchester Grad Fair 2017

Manchester Grad Fair 2017

We’re extremely excited to be exhibiting at The University of Manchester’s Graduate Fair this Spring. It’s on Thursday 4th May 2017 at the Armitage Centre in Fallowfield and will be open from 10:30am to 4pm. We’re looking for the next generation of CANDDi Sales Superstars to join our growing team based in the Northern Quarter in Manchester. We’ve currently got 20 members of staff, and are planning on having 40 people working here by the end of the year.

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Top Tips for Sourcing B2B Data

Top Tips for Sourcing B2B Data

Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

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General Data Protection Regulations and CANDDi

General Data Protection Regulations and CANDDi

Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

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