Our Blog

There's a lot of buzz around inbound and outbound marketing, but what do they actually mean? And which is the right approach for your business? In this post, we'll break down the key differences between inbound and outbound marketing, and help you decide which one is right for you.

Published 17 Jun 2022 by Chris Glover, CANDDi
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No matter how great your website is, if you don't have a solid marketing strategy in place, it won't achieve the results you're hoping for. In this post, we'll discuss some tips for strengthening your website marketing strategy. By following these tips, you can improve your website's visibility and drive more traffic to your site. Let's get started!

Published 15 Jun 2022 by Chris Glover, CANDDi
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Published 14 Jun 2022 by Chris Glover, CANDDi
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In the world of online marketing, there are a lot of metrics that you can track in order to measure the success of your campaigns. However, some of these metrics are more important than others, and one of the most important is unique visitors. In this blog we name five reasons why unique visitors are so important.

Published 13 Jun 2022 by Chris Glover, CANDDi
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If you're in sales, then you know that one of the hardest things to do is to turn a cold prospect into a warm lead. It can be a daunting task, but if you have the right tools and strategies in place, it's definitely possible.

Published 10 Jun 2022 by Chris Glover, CANDDi
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Actionable data is information that can be used to make decisions. This type of data can be gleaned from many sources, including market research, customer feedback, and business analytics

Published 08 Jun 2022 by Chris Glover, CANDDi
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There are a lot of myths out there about visitor tracking, and it can be tough to know what’s true and what’s not. We’re here to help bust some of those myths and set the record straight about what visitor tracking can and can’t do.

Published 06 Jun 2022 by Chris Glover, CANDDi
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As a business owner, you know that having a strong web presence is critical to your success. But creating engaging, user-friendly content can be challenging. If you're not sure where to start, or you're struggling to keep your website content fresh and relevant, check out these ten tips for optimizing your website content.

Published 05 Jun 2022 by Chris Glover, CANDDi
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Click through rate (CTR) is a metric that measures the number of times a user clicks on a link or call to action (CTA) on your website. A high CTR indicates that users are interested in what you have to offer and are more likely to convert into leads or customers.

Published 04 Jun 2022 by Chris Glover, CANDDi
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As a website owner, you are probably familiar with some of the most important metrics that you need to track in order to gauge the success of your site. Things like pageviews, unique visitors, time on site, and bounce rate are all important factors that can give you a good idea of how your site is performing.

Published 02 Jun 2022 by Chris Glover, CANDDi
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