CANDDi Blog

Blog Archive

Quantity vs Quality

It seems like a no-brainer doesn't it? I mean, if the question is "Would you rather have 1000 or 10,000 hits on your website?" who wouldn't choose the latter?

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Digital Marketing Show 2015

After a fantastic experience last year, CANDDi are returning to the Digital Marketing Show at the ExCeL in London on 18th - 19th November 2015 and would love to catch up with customers and prospects alike.

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Analytics and the Paradox of Knowledge

Over the last few years, analytics have become incredibly powerful, and companies know more about their customers, their supply chains and their businesses than ever before. However, as the technology for data collection has improved, the amount of data out there has increased at a similar rate - creating a paradox where we know more than we did a few years ago, but the gap in our knowledge has increased at an even bigger rate, meaning that compared to the big picture, we remain clueless.

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Start-up baby diaries (Part 2)

Rosie Leach, née Moth was raised by bootstrap entrepreneurs in the town that Disney built. Customer service and community development are at the core of everything she does. She is the co-founder and marketing director of a Business VoIP Carrier & Service Provider based in Manchester. She feeds her nomad spirit with frequent travel, yoga and an eternal search for self discovery. She doesn’t sleep much.

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Understanding Consumer Behaviour Online

In the most basic marketing schools of thought, we think of consumers as a large, single group. In general, consumers do all behave in the same sort of way. They respond to discounts and promotions and act in different ways at different times of year. However, there is more to consumer behaviour than that basic pattern, and thanks to modern analytics tools we can develop a better understanding of those consumer behaviours. We know that not every consumer is exactly the same and that if we can segment consumer behaviour, we will be able to achieve much better conversion rates.

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