Why Cursor Hover Rate Is Not a Metric of Success
How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.
Published 11 Jul 2016 by Tim, CANDDi
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