You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

Published 21 Apr 2017 by Brian, CANDDi
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We’re extremely excited to be exhibiting at The University of Manchester’s Graduate Fair this Spring. It’s on Thursday 4th May 2017 at the Armitage Centre in Fallowfield and will be open from 10:30am to 4pm. We’re looking for the next generation of CANDDi Sales Superstars to join our growing team based in the Northern Quarter in Manchester. We’ve currently got 20 members of staff, and are planning on having 40 people working here by the end of the year.

Published 18 Apr 2017 by Saadia, CANDDi
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Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

Published 30 Mar 2017 by Gareth perry, CANDDi
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Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

Published 27 Mar 2017 by Ed, CANDDi
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I first met Carol Griffiths at a previous company, I was part of the telesales team and she'd been bought in by the higher ups to pretty much restructure and turnaround the sales function. I can remember finding her incredibly direct, efficient, and if I'm honest I was shit scared of her. The sales team were not delivering and wasn't as profitable as it should have been - Carol was brought in to troubleshoot and solve this problem. It wasn't pretty, it was frustrating at times, but she wasn't there to make friends and was completely focused on fixing the business problem, and it wasn't personal.

Published 27 Mar 2017 by Saadia, CANDDi
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I’m Maddy, I’m currently in Year 10 at Levenshulme High School and I’ve recently finished a week’s work experience at CANDDi. When we were all told we would be doing work experience, I thought it would be boring and that I’d hate it, but I loved every single second of it and would love to do it again.

Published 24 Mar 2017 by Maddy, CANDDi
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The words “join us” and “sign up” appear in email campaigns all the time and have the same purpose generally i.e. give us your email address - but do they say the same thing?

Published 24 Mar 2017 by Brian, CANDDi
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As we’re expanding our Sales Team at CANDDi, I’ve been communicating with a lot of candidates to arrange interviews etc (read about our hiring process here) and a question that is coming up quite a lot is “What is your dress code?” because I’m answering this quite frequently, I thought I’d let you all know...just in case you end up in our hiring process at any point!

Published 22 Mar 2017 by Saadia, CANDDi
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We’re going through an interesting time at CANDDi in terms of sales. We’ve never had a problem actually selling the system, it solves a huge problem for businesses and there is definitely an appetite for it, where we’ve historically struggled is scaling our sales team - we’ve done some things really well, and other things we’ve messed up on.

Published 15 Mar 2017 by Saadia, CANDDi
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Often asked is “how can we better improve engagement on our website?”. Albeit a simple question, it doesn’t always warrant a simple answer. There are a large number of ways in which you can improve web engagement. Here we take a look at some of the most fundamental and “must do’s” in terms of getting what we want from our visitors!

Published 13 Mar 2017 by Tim, CANDDi
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