With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

I've learnt more lessons than you could shake a stick at in my three months here. Being a web developer requires a lot of skills, and surprisingly, knowing how to code doesn't count as much as you'd think.

How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.

Even experienced marketers can be baffled by Google Analytics sometimes. Make sure that you’re using it to its full potential by paying attention to the following reports.

SEO is greatly aided by data, but finding the correlation between the two can be a difficult and complex task for website owners to contend with. In this piece we’ll look at how web design fits into this puzzle, and how it can help boost your SEO efforts.

The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?