How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.

Published 11 Jul 2016 by Tim, CANDDi
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Even experienced marketers can be baffled by Google Analytics sometimes. Make sure that you’re using it to its full potential by paying attention to the following reports.

Published 04 Jul 2016 by Tim, CANDDi
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SEO is greatly aided by data, but finding the correlation between the two can be a difficult and complex task for website owners to contend with. In this piece we’ll look at how web design fits into this puzzle, and how it can help boost your SEO efforts.

Published 27 Jun 2016 by Tim, CANDDi
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The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

Published 20 Jun 2016 by Tim, CANDDi
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Google has updated the Search Analytics report in its search console, changing the way that they calculate clicks and impressions in the Search Analytics report. They have added some information about the change to their Data Anomalies page, where they explain that users may notice that the clicks, impressions and CTR values seen in the report may appear different.

Published 13 Jun 2016 by Jack, CANDDi
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CANDDi is are going through an exciting period of growth, and as such are looking for backend PHP developer.

Published 09 Jun 2016 by Tim, CANDDi
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Most webmasters understand how goal tracking, reporting and analytics tools can be useful for identifying problems with their websites and increasing their conversion rate. However, there is on tool that is often overlooked and that people view as a curiosity rather than something of real value, which is unfortunate given that it is such a powerful and flexible one. It is real-time analytics.

Published 08 Jun 2016 by Tim, CANDDi
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CANDDi are going through an exciting period of growth, and as such are looking for creative front-end graphic designer / product designer / user experience team member.

Published 06 Jun 2016 by Tim, CANDDi
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The next Google Performance Summit will take place on May 24th, and Google will be live-streaming the event, which will begin at 9am PT.

Published 28 Apr 2016 by Tim, CANDDi
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Google Analytics is gradually rolling out the User Explorer feature - a new feature which allows website owners to see specific visitor interactions across their website on an anonymised basis.

Published 28 Apr 2016 by Tim, CANDDi
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