Our Blog

What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

Published 22 Jun 2017 by Daniel, CANDDi
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Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

Published 19 Jun 2017 by Daniel, CANDDi
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Where does the sales cycle truly being? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

Published 02 Jun 2017 by Brian, CANDDi
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With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

Published 26 May 2017 by Ed, CANDDi
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Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

Published 11 May 2017 by Daniel, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

Published 05 May 2017 by Daniel, CANDDi
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Here at CANDDi we’re firm believers in putting a face to a voice. It’s one of the reasons why we’re partial to a good tradeshow. May at CANDDi HQ is no different with a handful of our Consultants, Sales and Support team travelling to not one, not two but THREE events over the course of the month!

Published 03 May 2017 by Ed, CANDDi
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As we’re expanding the CANDDi Sales Team quite drastically, Saadia’s spending her time finding the next generation of CANDDi Sales Grads. In this blog, Saadia shares her experience of being a Sales Grad herself 11 years ago, and how she ended up getting sacked within 3 weeks! Read on to find out more...

Published 27 Apr 2017 by Saadia, CANDDi
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Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.

Published 24 Apr 2017 by Daniel, CANDDi
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You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

Published 21 Apr 2017 by Brian, CANDDi
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