Google Analytics is gradually rolling out the User Explorer feature - a new feature which allows website owners to see specific visitor interactions across their website on an anonymised basis.

There is no denying that ‘Marketing Automation’ is a hot topic, however research shows that only 26% of users of marketing automation software fully adopt it, and whilst 39% didn’t use the software they purchased at all.

When it comes to analytics and information gathering, one thing that we often forget is the humble survey. Tools such as Survey Monkey make it very easy for business owners to ask questions of their users and collect important information, but until recently, they have primarily been a tool for desktop-based surveys, sent out via email.

Website Tracking Software has been around for years, in many forms. But here’s what the immediate future holds, and how you can prepare.

Big data is becoming an essential tool for understanding your customer base and how they interact with your brand and other brands. In fact, thanks to the power of analytics we can now find answers for questions that we didn’t even realise we wanted to ask.

Google has just unveiled a new Analytics 360 Suite which is aimed at enterprise-level users and features six products which can be integrated with DoubleClick and AdWords.

Hewlett Packard Enterprise has rolled out a new version of its search and analytics platform for enterprise. The latest update has an increased focus on cloud-based machine learning and unstructured data and helps to speed up the development of both mobile applications and enterprise applications.

Google has announced a new analytics tool to help developers of the Google Cast software. Google Cast helps people to stream media from their PCs and even mobile devices to a TV or a speaker set-up.

The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data.

My name is Janie and up until just recently, I must admit that I had little idea about what I wanted to do or what the real world was like.