Blog Archive

Three Ways to Avoid Common Analytics Mistakes

Three Ways to Avoid Common Analytics Mistakes

Big data is becoming an essential tool for understanding your customer base and how they interact with your brand and other brands. In fact, thanks to the power of analytics we can now find answers for questions that we didn’t even realise we wanted to ask.

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Google Unveils New Analytics 360 Suite

Google Unveils New Analytics 360 Suite

Google has just unveiled a new Analytics 360 Suite which is aimed at enterprise-level users and features six products which can be integrated with DoubleClick and AdWords. They can be used both on their own and as a combined toolkit. They include a landing page testing tool, a new DMP and more.

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Machine Learning and Analytics at HPE

Machine Learning and Analytics at HPE

Hewlett Packard Enterprise has rolled out a new version of its search and analytics platform for enterprise. The latest update has an increased focus on cloud-based machine learning and unstructured data and helps to speed up the development of both mobile applications and enterprise applications.

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A Look at the World of Content Analytics

A Look at the World of Content Analytics

The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data. This is something that has been a fairly constant thing over the last few years - the idea of content analytics is nothing new - but the types of content and the sheer volume of content being produced have changed a lot recently.

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Linguist in a World of Digital Stuff

Linguist in a World of Digital Stuff

My name is Janie and up until just recently, I must admit that I had little idea about what I wanted to do or what the real world was like. But thanks to CANDDi, I can now brush the dust of my shoulders and say; “はい、分かってるよ!” Yes, I am a near graduate from the University of Manchester, majoring in Japanese studies. Please don’t be shocked, I have no idea myself how I made it this far.

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