Blog Archive

Levelling up your Email Marketing!

Levelling up your Email Marketing!

With the vast array of channels we have to market through, it's easy to forget about one of the most efficient and effective - email marketing. Whether you're looking at how to step it up a gear or are yet to dip your toe into the email marketing mix, we've taken a look at some of the principle ways that can help you take advantage of what's available (with a few stats from the Email Marketing Census and Litmus reports thrown in!).

Continue reading


Why Cursor Hover Rate Is Not a Metric of Success

Why Cursor Hover Rate Is Not a Metric of Success

How useful is it to pay attention to click-through rates if over half of the clicks on your site are generated by bots? A study conducted by Integral Ad Science in September 2015 found that marketers actually increased the likelihood of attracting bots if they developed their campaigns around mouse-based metrics.

Continue reading



Long-Form News Pieces Prove Popular with Mobile Users

Long-Form News Pieces Prove Popular with Mobile Users

The media landscape has changed greatly in recent years with the rise of mobile internet, and many organisations now have a mobile-first focus. For media organisations, this has raised questions about what kind of news content consumers want on their smartphones - is the trend of short “snackable” content prevailing in this sector, or do mobile users want greater depth?

Continue reading


Try CANDDi today

Book a demo now