Our Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Blog Archive

10 Tips For Optimizing Your Website Content

As a business owner, you know that having a strong web presence is critical to your success. But creating engaging, user-friendly content can be challenging. If you're not sure where to start, or you're struggling to keep your website content fresh and relevant, check out these ten tips for optimizing your website content.

Published 05 Jun 2022 by Chris Glover, CANDDi
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What is Click Through Rate? And How to Improve Yours

Click through rate (CTR) is a metric that measures the number of times a user clicks on a link or call to action (CTA) on your website. A high CTR indicates that users are interested in what you have to offer and are more likely to convert into leads or customers.

Published 04 Jun 2022 by Chris Glover, CANDDi
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The Most Important Website Metrics and their Benefits

As a website owner, you are probably familiar with some of the most important metrics that you need to track in order to gauge the success of your site. Things like pageviews, unique visitors, time on site, and bounce rate are all important factors that can give you a good idea of how your site is performing.

Published 02 Jun 2022 by Chris Glover, CANDDi
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11 Traps that Kill your Website's Conversion Rate

It's important to make sure your website is set up to convert as many visitors as possible into customers. Unfortunately, many websites fall victim to common traps that kill their conversion rates. In this post, we'll explore seven of the most common conversion killers, and we'll offer tips for avoiding them.

Published 30 May 2022 by Chris Glover, CANDDi
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Identifying your Audience with CANDDi

As a business, one of your main goals is to identify your target audience and attract them to your products or services. The better you can understand your audience, the more likely you are to appeal to them and generate leads that convert into sales.

Published 27 May 2022 by Chris Glover, CANDDi
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Finding the Hidden Patterns of your Website Traffic

Did you know that sometimes the most valuable insights can be hidden in plain sight? In this blog post, we'll explore some of the most common patterns of website traffic, and show you how to find them.

Published 25 May 2022 by Chris Glover, CANDDi
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8 Ways to Improve Website Performance

Let's face it - in today's business world, website performance is more important than ever. A slow or unresponsive website can cost you dearly in terms of lost visitors, customers, and revenue.

Published 18 May 2022 by Chris Glover, CANDDi
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The Most Frequent FAQs about Website Visitor Tracking

As a business owner, you want to know as much as possible about your website visitors. This information can help you make decisions about how to improve your website and track the success of your marketing campaigns.

Published 16 May 2022 by Tim Langley, CANDDi
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What is a Marketing Strategy? And How Visitor Tracking Can Improve Yours

A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals.

Published 13 May 2022 by Chris Glover, CANDDi
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5 Ways CANDDi Identifies Visitors and its Benefits

CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter.

Published 11 May 2022 by Chris Glover, CANDDi
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