Blog Archive

Insight Analytics Part 4 - Leap of Faith - From Company Name to Customer

Published 29 May 2013 by tim, CANDDi
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We all like a 'sure thing'. And much of the time that's what CANDDi gives us- named individuals who have shown a clear interest in our product. But every now and then we have to take a leap of faith. This happened recently, and if things go to plan, our response may land us our biggest name customer yet.

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Insight Analytics Part 2 - When Is a Cold Lead Not a Cold Lead?

Published 16 May 2013 by tim, CANDDi
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Don't you just hate it when a lead goes cold? You have a great conversation and then...nothing. But what if that lead wasn't really as cold as you thought? This is the second in a series of posts about how we use CANDDi Insights within our own business (click here for Part 1). And use it we do- this example has helped us close more than one deal, and we know of multiple examples from our customers of the same experience. Here's how it goes.

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