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Google Analytics is gradually rolling out the User Explorer feature - a new feature which allows website owners to see specific visitor interactions across their website on an anonymised basis.

Published 28 Apr 2016 by Tim, CANDDi
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There is no denying that ‘Marketing Automation’ is a hot topic, however research shows that only 26% of users of marketing automation software fully adopt it, and whilst 39% didn’t use the software they purchased at all.

Published 27 Apr 2016 by Saadia, CANDDi
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When it comes to analytics and information gathering, one thing that we often forget is the humble survey. Tools such as Survey Monkey make it very easy for business owners to ask questions of their users and collect important information, but until recently, they have primarily been a tool for desktop-based surveys, sent out via email.

Published 11 Apr 2016 by Tim Langley, CANDDi
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Website Tracking Software has been around for years, in many forms. But here’s what the immediate future holds, and how you can prepare.

Published 04 Apr 2016 by Tim Langley, CANDDi
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Big data is becoming an essential tool for understanding your customer base and how they interact with your brand and other brands. In fact, thanks to the power of analytics we can now find answers for questions that we didn’t even realise we wanted to ask.

Published 29 Mar 2016 by Tim Langley, CANDDi
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Google has just unveiled a new Analytics 360 Suite which is aimed at enterprise-level users and features six products which can be integrated with DoubleClick and AdWords.

Published 17 Mar 2016 by Tim Langley, CANDDi
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Hewlett Packard Enterprise has rolled out a new version of its search and analytics platform for enterprise. The latest update has an increased focus on cloud-based machine learning and unstructured data and helps to speed up the development of both mobile applications and enterprise applications.

Published 14 Mar 2016 by Tim Langley, CANDDi
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Google has announced a new analytics tool to help developers of the Google Cast software. Google Cast helps people to stream media from their PCs and even mobile devices to a TV or a speaker set-up.

Published 07 Mar 2016 by Tim Langley, CANDDi
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The overall goal of content analytics is to take digital content and then examine it through the lens of business intelligence so that business owners can get actionable insights into their data.

Published 29 Feb 2016 by Tim Langley, CANDDi
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My name is Janie and up until just recently, I must admit that I had little idea about what I wanted to do or what the real world was like.

Published 23 Feb 2016 by Janie Krahulcova, CANDDi
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