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Improving Website Conversion Rates with Visitor Analytics

Tracking and optimizing conversion rates remains an overwhelming obsession for a majority of Digital Marketing Teams despite the disproportionate time spent getting this one single metric right, the actual definition of conversion rate remains largely vague and poorly defined resulting in misguided optimization strategies and measurement programs

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Insight Analytics Part 2 - When Is a Cold Lead Not a Cold Lead?

Don't you just hate it when a lead goes cold? You have a great conversation and then...nothing. But what if that lead wasn't really as cold as you thought? This is the second in a series of posts about how we use CANDDi Insights within our own business (click here for Part 1). And use it we do- this example has helped us close more than one deal, and we know of multiple examples from our customers of the same experience. Here's how it goes.

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