Blog Archive


5 Trends for the Future of Business- ICAEW

5 Trends for the Future of Business- ICAEW

Last week I (Tom) spoke at a conference run by the Institute of Chartered Accountants in England and Wales about five trends that will shape the way we do business in the future. I've posted the deck on slideshare and turned my notes into this piece.

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Give The People What They Want- It's All About Relevance

Give The People What They Want- It's All About Relevance

People place much greater value in a product or message that is personal to them, than they do in one that is aimed at everyone. Whether you are selling broadsheets or boots, magazines or microprocessors, targeting your product, content and message at the specific members of your audience makes that message more appealing to them.

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