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How does CANDDi identify individuals?

Published 15 Feb 2022 by Chris Glover, CANDDi
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It’s important to understand that CANDDi isn’t pulling information about your individual visitors out of thin air. We’re simply keeping an eye on your digital touchpoints, and connecting the dots when visitors reveal their identity in a GDPR compliant manner.

You can read more about our commitment to GDPR compliance here.

How does it work?

To remain compliant with data protection laws, CANDDi will only identify individuals who carry out certain identifying actions on your website. Below is a list of all 5 of these actions, as well as information on how to set-up CANDDi tracking for them.

Please note that only ONE of these identifying actions needs to take place once. From that point onwards, you’ll know every time they return to your website… regardless of where they’re browsing from and how they got there!

1. Email Marketing Integration

By adding CANDDi tracking to the email marketing campaigns you send out, every individual who clicks through to your website will become identified.

Check out how to get started with our email marketing integration here.

Email marketing logos

2. Gmail/Outlook Integration

Our Gmail/Outlook integration works automatically; every time you send someone a link to your website in a one-to-one email, CANDDi will identify every person who clicks that link.

Find out how to install CANDDi tracking for Gmail here, and for Outlook here.

3. Form Fills

CANDDi will automatically identify anyone who fills in a form on your website. Of course, you will already have this information, but CANDDi does this because:

  • You can now see every action they took on your site prior to filling in the form
  • As with all identified visitors, you’ll now know about every time they return to your site in the future

CANDDi will also identify individuals who enter their details into one of the following live chat tools:

  • Chat Heroes
  • Crisp
  • Drift
  • LiveChat
  • Moneypenny
  • Olark
  • SnapEngage
  • Zendesk
  • Zoho

This requires no extra work on your part to set-up, but you can find out more here!

4. CANDDi Capture Pop-up Forms

CANDDi Captures are fully customizable pop-up forms for your website, which can increase your conversation rates up to 400% over regular, static forms. You can choose exactly when, and exactly for whom these pop-ups will show.

Of course, any person who completes a CANDDi Capture form will become an identified visitor. You can find out more here.

Laptop with popup form

5. LinkedIn Prospect Tracker

The LinkedIn Prospect Tracker allows you to send LinkedIn messages with tracked links. This will function similarly to our email integrations; when someone clicks a link to your website in one of these messages, they’ll become identified in CANDDi.

Click here to find out how to get started with the LinkedIn Prospect Tracker.

Got questions about getting people identified with CANDDi? Get in touch at!