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How to use the CANDDi LinkedIn Tool

Published 14 Sep 2020 by Ellice Eadie, CANDDi
Read this in about 3 minutes

What is the CANDDi LinkedIn Tool?

Pretty much exactly what it says it is.

The CANDDi LinkedIn tool allows you to send LinkedIn messages with tracked links if you’re wanting to up your prospecting/ networking game.

If you’re a CANDDi veteran, this will sound similar to our one-to-one email plugin as it works with the same principles.

Basically, you send a message, track who’s read it and/ or clicked your links - voila, a fully integrated marketing machine.

Ready to get it working?

Get set up

Step 1:

First things first, check you don’t have the CANDDi Sales GUI (Graphical User Interface) installed already. If you do, go ahead and skip straight to step 2.

If you don’t, no worries! Follow these simple steps to get started.

  1. Open up the Chrome Extension Store in a new tab on your device.
  2. Use the search bar in the top left to search for ‘CANDDi’.
  3. You should see a number of our wonderful applications, but the one you need for LinkedIn purposes is CANDDi Sales GUI. Exciting.
  4. Click the ‘Add to Chrome’ button to have the extension added to your browser. Easy! Now you’re ready to go.

Social media tracking

Step 2:

  1. Once you’ve got the GUI installed, you can access it anytime from your extensions bar. This can be located in the top right of your Google browser. If you click on it, you’ll see all of your extensions and you can pin the GUI for easier access.
  2. When you open it up, you’ll see a prompt to login.
  3. Your login credentials are just the same as your CANDDi one (we keep it simple round here).
  4. That’s it! Time to get started.

Create a template

Now you’re logged in, there’ll be three options to choose from. We want to choose LinkedIn templates.

From this you need to click the ‘Create New Template Button’ - here you’ll create the message you want to send to your LinkedIn connections.

Social media tracking

Obviously the great thing about this is the time you’ll save by automating this process, but that doesn’t mean you should miss out on a personal touch. For a less robotic approach, use the merge tags {{first name}} and {{last name}}.

If that sounds a bit complicated, don’t worry. A merge tag is a bit of code that allows you to insert unique user data that you’ve collected into your messages. CANDDi will take care of this for you and personalise each message you send to each individual recipient.

You can then carry on with your normal marketing message and when you’re ready to insert a link to your site, use the merge tag {{target_url}}.

Next up, you need to create your link.

Start off by posting the URL of the webpage you want to drive your prospects to. You can customise by adding a title to the link and a preview image. We recommend something succinct and punchy.

Click save, and you’re good to go.

Social media tracking

Implementing on LinkedIn

Once your template is up and running, head over to LinkedIn and open the chat of your desired recipient.

When the chat pops up, click on the ‘CANDDi’ logo and you can select the template message you prepared earlier.

You don’t have to stick to just one template though, you can make as many as you want for different purposes, sending to different webpages, you name it.

After you’ve picked your chosen template, insert it into the chat. You’ll notice that CANDDi will automatically change the merge tag to the recipient’s name. Clever, right? It’ll also change your website link into a unique link with tracking attached to it.

You’ll never be ghosted again!

All that’s left to do is click send, and wait for them to click through to your website.

If you need any help at all, don’t hesitate to get in touch!