The PRISM furore has reignited people's fear of being tracked online. Somehow - in part thanks to the media - people's ire has been largely directed at the private companies named as participating in the monitoring, rather than the government agencies.
Published 14 Jun 2013 by Frederic Abrard, CANDDi Read this in about 2 minutes
We all like a 'sure thing'. And much of the time that's what CANDDi gives us- named individuals who have shown a clear interest in our product. But every now and then we have to take a leap of faith. This happened recently, and if things go to plan, our response may land us our biggest name customer yet.
Published 29 May 2013 by Tim Langley, CANDDi Read this in about 2 minutes
Don't you just hate it when a lead goes cold? You have a great conversation and then...nothing. But what if that lead wasn't really as cold as you thought? This is the second in a series of posts about how we use CANDDi Insights within our own business (click here for Part 1). And use it we do- this example has helped us close more than one deal, and we know of multiple examples from our customers of the same experience. Here's how it goes.
Published 16 May 2013 by Tim Langley, CANDDi Read this in about 2 minutes
Eat your own dog food. It's an unpleasant phrase encapsulating valuable advice. How can we sell our product to you if we're not actively using it ourselves? Well we do use CANDDi. We use it every day. And that's how we know its power.
Published 08 May 2013 by Tim Langley, CANDDi Read this in about 3 minutes