Blog

Read the latest blog posts from the CANDDi team covering software, marketing, sales — and everything in between!

Insightanalytics

Are you like Ben?

Meet Ben - he runs a UK business. Learn more about how CANDDi can help your lead generation activities with our 44 second explainer video

Published 14 Jan 2015 by Tim, CANDDi
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Insight Analytics Part 4 - Leap of Faith - From Company Name to Customer

We all like a 'sure thing'. And much of the time that's what CANDDi gives us- named individuals who have shown a clear interest in our product. But every now and then we have to take a leap of faith. This happened recently, and if things go to plan, our response may land us our biggest name customer yet.

Published 29 May 2013 by Tim, CANDDi
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Insight Analytics Part 2 - When Is a Cold Lead Not a Cold Lead?

Don't you just hate it when a lead goes cold? You have a great conversation and then...nothing. But what if that lead wasn't really as cold as you thought? This is the second in a series of posts about how we use CANDDi Insights within our own business (click here for Part 1). And use it we do- this example has helped us close more than one deal, and we know of multiple examples from our customers of the same experience. Here's how it goes.

Published 16 May 2013 by Tim, CANDDi
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