CANDDi Resources

Latest Whitepapers See more


Breaking the .com stranglehold - How businesses can use new domains to build better brands

Published 11 Apr 2016

Breaking the .com stranglehold - How businesses can use new domains to build better brands

Over the last couple of years, the world of domain names has dramatically changed. ICANN – the organisation responsible for the management of the domain system – has been rolling out new domain endings since October 2014.

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What Type of CANDDi user are you?

Published 29 Feb 2016

What Type of CANDDi user are you?

The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management and investment in the form of time, technology and reporting.

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The Quick, Quick, Slow of Marketing Automation

Published 04 Jan 2016

The Quick, Quick, Slow of Marketing Automation

Marketing automation is about fast reactions but in B2B markets, it’s not always a case of jumping on the phone to Sell! Sell! Sell! However, you always have to be ready to move quickly to spot the point at which the customer is ready to buy.

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Latest Case studies See more


Software Advisory Service

Published 07 Jun 2016

Software Advisory Service

Software Advisory Service offers non-chargeable, expert, technology buying advice to customers looking for IT and telecommunications products and services.

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Visionbase

Published 06 Jun 2016

Visionbase

The CANDDi platform provides Sapphire with a rich body of data which is used to identify and engage with prospects and customers. Sapphire uses CANDDi’s tracking code within emails to promote content such as whitepapers and videos of product demos available on their website and means that the business can personalise the on-going approach.

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Sapphire Systems

Published 14 Apr 2016

Sapphire Systems

The CANDDi platform provides Sapphire with a rich body of data which is used to identify and engage with prospects and customers. Sapphire uses CANDDi’s tracking code within emails to promote content such as whitepapers and videos of product demos available on their website and means that the business can personalise the on-going approach.

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Latest Documents See more


Streamline Your CANDDi

Published 18 Nov 2015

Streamline Your CANDDi

This document gives a brief guide to the pros and cons of some different streaming configs used by our clients already. You can also find links to more info on each one inside. What are you waiting for? Check it out!

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Stream Config: Daily Stream

Published 18 Nov 2015

Stream Config: Daily Stream

The Daily Stream allows you to make sure that no prospect slips through the cracks. It can also help you to build up a profile and report on the website activity of different groups of your web visitors. Click here for more info on how this could work for you!

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Stream Config: Product Split

Published 18 Nov 2015

Stream Config: Product Split

The Product/Sector Split config doesn’t require you to have someone managing it in order to get the benefit of CANDDi insight to your sales team. Click here for more info on how this could work for you!

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Latest Videos See more


Visitor Tracking Software to See People and Businesses on Your Website

Published 18 Sep 2015

Visitor Tracking Software to See People and Businesses on Your Website

You have a CANDDi account, but you don't know what it's for? Let our Account Developer show you how to get set up and start using CANDDi to close more business!

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IP Address Tracker Comparison How Does CANDDi Identify People?

Published 13 May 2015

IP Address Tracker Comparison How Does CANDDi Identify People?

Ever wondered the difference between IP Lookup companies? Here's how the 'Individual level Visitor Tracking' from CANDDi differs from companies like Lead Forensics, IP Fingerprint, Who is visiting etc and exactly how it all works. IP tracking is easier to use and more focused on the geographical location of a visitor, whereas cookie tracking is ideal for companies who want to build long-term identified relationships with their prospects and customers.

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Meet Sally

Published 02 Feb 2015

Meet Sally

Sally and her team learn the five ways that CANDDi's Visitor tracking technology can identify the individuals on their website

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