Breaking the .com stranglehold - How businesses can use new domains to build better brands
Over the last couple of years, the world of domain names has dramatically changed. ICANN – the organisation responsible for the management of the domain system – has been rolling out new domain endings since October 2014.
What Type of CANDDi user are you?
The term marketing automation is deceptive – it suggests a clean, intuitive and straightforward way of generating, monitoring and cultivating your customer base. In reality it is often complex, with many disparate facets that need management and investment in the form of time, technology and reporting.
The Quick, Quick, Slow of Marketing Automation
Marketing automation is about fast reactions but in B2B markets, it’s not always a case of jumping on the phone to Sell! Sell! Sell! However, you always have to be ready to move quickly to spot the point at which the customer is ready to buy.
I recently had a pretty tough week. The kind of week that ends up in the bar across the street from the CANDDi office for a consolatory pint. This is a bar that I have frequented since setting up shop in Manchester city centre two years ago, and the team and I often go in on a Friday evening to wind down (or up) ready for the weekend. On this occasion I was alone as I sat at the bar and got my wallet out.
Latest Case studies
Software Advisory Service
Software Advisory Service offers non-chargeable, expert, technology buying advice to customers looking for IT and telecommunications products and services.
Visionbase now has more insight into what sales and marketing activities drive traffic to their website. The team also has information on who is using their website and use this to target their best prospects. In just over four months, Visionbase has identified over 120 companies using the CANDDi Capture tool. In addition to existing customers who have been able to access improved support levels, this has also equated to up to five new leads per month.
The CANDDi platform provides Sapphire with a rich body of data which is used to identify and engage with prospects and customers. Sapphire uses CANDDi’s tracking code within emails to promote content such as whitepapers and videos of product demos available on their website and means that the business can personalise the on-going approach.
CANDDi is now a fully integrated part of 4net’s telemarketing function. The software tracks existing customers and new prospects to the site. Automatic identified visitor notifications are sent to the relevant sales people within the 4net sales team for follow-up.
Streamline Your CANDDi
This document gives a brief guide to the pros and cons of some different streaming configs used by our clients already. You can also find links to more info on each one inside. What are you waiting for? Check it out!
Stream Config: Daily Stream
The Daily Stream allows you to make sure that no prospect slips through the cracks. It can also help you to build up a profile and report on the website activity of different groups of your web visitors. Click here for more info on how this could work for you!
Stream Config: Product Split
The Product/Sector Split config doesn’t require you to have someone managing it in order to get the benefit of CANDDi insight to your sales team. Click here for more info on how this could work for you!
Stream Config: The Hungry Team
The Hungry Team config doesn’t require you to have someone managing it in order to get the benefit of CANDDi insight to your sales team. Click here for more info on how this might work for you!
Visitor Tracking Software to See People and Businesses on Your Website
You have a CANDDi account, but you don't know what it's for? Let our Account Developer show you how to get set up and start using CANDDi to close more business!
IP Address Tracker Comparison How Does CANDDi Identify People?
Ever wondered the difference between IP Lookup companies? Here's how the 'Individual level Visitor Tracking' from CANDDi differs from companies like Lead Forensics, IP Fingerprint, Who is visiting etc and exactly how it all works. IP tracking is easier to use and more focused on the geographical location of a visitor, whereas cookie tracking is ideal for companies who want to build long-term identified relationships with their prospects and customers.
Sally and her team learn the five ways that CANDDi's Visitor tracking technology can identify the individuals on their website
Ben wants to grow his business.
He's got a great website, a hungry sales team, and is doing all the right things to drive targeted traffic to his site...he's doing SEO, PPC and email marketing.
Frustratingly for Ben, only 2% of his visitors enquire.
What happens to the other 98% that don't get in touch?
Who are they, and what can Ben do to turn them into business?
Find out how CANDDi can help...