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Do I need to change my website for CANDDi to work?

Published 02 Nov 2020 by Ellice Eadie, CANDDi
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In most cases, the answer is no.

However we recommend the following for getting the maximum value from CANDDi:

  • All forms on the website have explicit field names and are the same across the website (eg. email for ‘email’). We automatically recognise most of them but we would struggle automatically knowing what “Input_24” means.
  • Your login section should be accessed using an email to maximise the capture of identity for your customers.
  • All downloads should be made by an explicit click on a link pointing to the file (we cannot track the downloads triggered on a form submission). In the case of downloading AFTER a form submission (eg. to capture an email before a download) then the user must be asked to click on the download link after the form submission.
  • All product pages if any should follow the same HTML structure.

So all that’s left to do is copy and paste your CANDDi code into the header of your website and we’ll take care of the rest!

If you need a hand getting set up, speak to one of our Customer Account Managers at and they’ll get you up and running.