GDPR, it’s a tough world out there… so oo ensure compliance with data protection CANDDi recommend the tried and tested considerations below:
A cookie banner is required to inform your website visitors in a ‘clear and unambiguous way’ that cookies are being used on your site. This has to be easy for the user to revoke or change.
How do you do that? You know how you always get those pops ups that let you review and amend your preferred cookie settings? Those.
More importantly, you need to ensure reasonable care has been taken to obtain freely given, specific and informed consent from your website visitors.
If you’re using the legitimate interest principle within your website tracking, it’s advisable to have this on record in your GDPR preparation. This should include the grounds on which this is relevant to your business.
If you need any more help wrapping your head around GDPR and how to make sure you’re fully compliant, reach out to us at firstname.lastname@example.org