Helen clarified that CANDDi enables Datalaw to manage smarter email campaigns. DataLaw can work out who from what practice is viewing what training and for how long. With this valuable insight the follow-up becomes straightforward and often leads right through to sales. The company analyzes this data and creates detailed metrics to demonstrate the success of individual campaigns. The Business Development team can then formulate new business strategies and a better user experience for customers.
DataLaw commends the level of customer service from CANDDi. Whenever the company has needed assistance with the product, staff have been invited to share a screen by the helpful team at CANDDi which has enabled them to resolve queries quickly and effectively.
DataLaw has plans to update and refine its target database in the near future. Helen explained that the business is considering exporting all the data generated by CANDDi and remarketing to customers according to subject and course preferences.