Software Advisory Service offers non-chargeable, expert, technology buying advice to customers looking for IT and telecommunications products and services.
The company has grown rapidly in recent years, helping clients to navigate the increasingly complex IT marketspace. It has developed vendor relationships with hundreds of UK technology companies, ranging from large vendors like Oracle and Microsoft through to small, independently managed service providers.
CANDDi has enabled the company to generate a significant number of new business leads in just a few months. The company can pinpoint almost 50 sales conversions, worth more £30,000, as a result of customers being identified and tracked through CANDDi.
In the coming months, the company will be looking at new ways in which CANDDi can improve its digital marketing strategy. As more visitors are spending more time on its site, it is hoping to develop specific landing pages based around new campaigns.