Case Study: Patrick Bryne, Software Advisory Service

“CANDDi has proved an immediate success, with a return on investment within three months of deploying the software.”

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Company background

Software Advisory Service offers non-chargeable, expert, technology buying advice to customers looking for IT and telecommunications products and services.

The company has grown rapidly in recent years, helping clients to navigate the increasingly complex IT marketspace. It has developed vendor relationships with hundreds of UK technology companies, ranging from large vendors like Oracle and Microsoft through to small, independently managed service providers.
“CANDDi has proved an immediate success, with a return on investment within three months of deploying the software. It provides us with the insight to win business based on real-time data and it is playing a key role as our business grows.”

The Issue/Challenge Faced

The Software Advisory Service digital team recently completed a full re-vamp of its website, with more information available than ever before for customers seeking advice on a wide range of IT services and solutions.

The team was keen to utilise the new website for lead generation and marketing automation was a key consideration throughout the design and development of the new site and built into its core functionality.

CANDDi for Software Advisory Service

  • Visitor notifications
  • Page tracking
  • Marketing performance monitoring

The Benefits

“CANDDi provides us with the insight to win business based on real-time data and it is playing a key role as our business grows. Without the software in place, these leads may not have been passed onto to the sales team and we may have missed out on a procurement.”
Software Advisory Service now has the insight it needs to facilitate a targeted approach to new business based on better visibility of potential customers.

CANDDi has enabled the company to generate a significant number of new business leads in just a few months. The company can pinpoint almost 50 sales conversions, worth more £30,000, as a result of customers being identified and tracked through CANDDi.

In the coming months, the company will be looking at new ways in which CANDDi can improve its digital marketing strategy. As more visitors are spending more time on its site, it is hoping to develop specific landing pages based around new campaigns.

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