The company has grown rapidly in recent years, helping clients to navigate the increasingly complex IT marketspace. It has developed vendor relationships with hundreds of UK technology companies, ranging from large vendors like Oracle and Microsoft through to small, independently managed service providers.
The Issue/Challenge Faced
The team was keen to utilise the new website for lead generation and marketing automation was a key consideration throughout the design and development of the new site and built into its core functionality.
CANDDi has enabled the company to generate a significant number of new business leads in just a few months. The company can pinpoint almost 50 sales conversions, worth more £30,000, as a result of customers being identified and tracked through CANDDi.
In the coming months, the company will be looking at new ways in which CANDDi can improve its digital marketing strategy. As more visitors are spending more time on its site, it is hoping to develop specific landing pages based around new campaigns.