SME Needs is based in Croydon, Surrey, and works with owner managed businesses across London and the South East.
CANDDi for SME Needs
SME Needs also uses CANDDi to generate insight into how its outbound email campaigns are performing. By integrating the CANDDi tracking code into emails it sends to new business prospects, they are able to identify visitors clicking on the email links which go through to the SME Needs site.
Almost a third of SME Needs’ clients are now utilizing CANDDi to deliver insight into the performance of their digital marketing campaigns. The majority are using CANDDi to track website visitors and to improve their email marketing.
SME Needs runs at least one outbound email campaign a week and CANDDi is used to generate insight into which people are opening and interacting with email content and clicking on links back to client websites.
SME Needs’ clients have experienced results which have directly led to sales. One client secured a £100k new business deal from the CANDDi Capture tool on its website. Another client – an e-commerce company - has dramatically improved its close rate on products through improved outbound email campaigns.