Case Study: Kyle Taylor, Senior Account Manager at IT Relocation

“It’s a great tool and identifying the traffic that’s coming to our website makes for a warmer introduction if you do follow it up with a call.”

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Company background

Based in London, Ace IT Relocation is an IT relocation company that works with companies and businesses looking to move major servers and IT infrastructure. They specialize in offering a bridge between logistical and IT support, and have the capabilities to move rack-mountable servers between offices and data centers.
The company also offers IT relocation on a smaller scale for companies in the process of moving premises as well as fully certificated data erasure and hardware recycling services on a large scale.
“When CANDDi was introduced to me I thought it would be an ideal solution to the problems we had in identifying leads.”

The Issue/Challenge Faced

Before using CANDDi, Ace IT Relocation had no marketing automation or visitor tracking tools in place. As a business that delivers a specialized service to a specific sector, they were looking for software that would allow them to generate sales leads by identifying the companies who were already landing on their website.

Ace IT Relocation sales director Kyle Taylor was initially exploring a different marketing automation tool alongside CANDDi. However, after a joint two-week trial Kyle felt that CANDDi offered the best option when it came to the financial investment and the returns that they could realize. They were able to identify a number of leads from Ace IT Relocation’s existing web traffic and CANDDi’s flexible approach also convinced Kyle of the software’s strength.

CANDDi for ACE IT Relocation

Ace IT Relocation is now using CANDDi’s visitor identification tools, that include IP reverse lookup and Companies House data, to identify the prospects visiting their site. These prospects are then assigned to different feeds allowing the company to keep on top of developing leads.
CANDDi’s ability to integrate with other platforms and marketing approaches, such as tailored e-shots, has encouraged Ace IT Relocation to explore further options for generating business leads. In addition to this, insights gained from using CANDDi have also seen the company rework much of their website content.

The Benefits

Kyle Taylor, Senior Account Manager at IT Relocation says…
“A lot of business comes from partner referrals and we’re not always sure about the credibility of these leads. But CANDDi allows us to focus on the referrals that are genuine opportunities by showing us which ones have actually been visiting our site.”

CANDDi has helped Ace IT Relocation significantly increase the number of leads they are able to identify from traffic landing on their website. The company has now gone from having an average of five leads per week to five leads per day.

Insights gained from CANDDi also inspired development in other areas of the company. “We found that a number of large companies had landed on the site but not contacted us”, explained Senior Account Manager Sean Taylor. “This inspired us to completely redo our website in order to turn this around”.

Ace IT Relocation continues to offer large companies server moves, PC/computer transportation, office moves or entire data center relocations anywhere in the UK or Europe.

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