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Latest News

What Types of Leads Are You Generating?

The word "lead" can refer to many different things. For some people, it’s just the first step in the sales process that leads to a sale or an appointment. Other people might use it as a verb meaning to generate interest in your product or service. The truth is that there are many types of leads and they’re not all created equal. In this blog post, we’ll be discussing what kinds of leads you’re generating and how they affect your business. Some examples of leads are: Partial Leads ...

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Published on 21 Sep 2021
techbullion.com

What clients need from your marketing agency

What clients need from your marketing agency today Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more. on September 21, 2021 at 7:00 am There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. But that’s not all. A ...

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Published on 21 Sep 2021
martech.org

Martech Tooling Around: Teams Have Too Many Solutions To Deal With

Marketers are using too many tools and integrations — and getting too few results, according to The State of Martech, a study from SharpSpring conducted in partnership with Ascend2. This is a special headache for email marketing teams, since email is the top tool used by both marketing and sales. Overall, 83% agree that consolidating tools would increase their efficiency. In general, 21% of firms are extremely successful at achieving their priorities with their marketing strategy , and 70% ...

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Published on 21 Sep 2021
mediapost.com

5 eCommerce Marketing Strategies That Will Drive Conversion in 2022

Digital marketing is necessary for online businesses to succeed in this day and age. Once you have set up your B2B ecommerce store, you need to drive traffic to it because that’s the only way to increase the number of orders, traffic, and average order value. The key to boosting your conversion is developing a solid B2B digital marketing strategy that provides relevant, timely, and accurate product/service information to customers. It also gets you and your products seen before the ...

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Published on 21 Sep 2021
techbullion.com

Oracle Fusion Marketing reduces the role of traditional CRMs

Larry Ellison: "What we want to do is build systems that help you sell more." Updated. Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes ...

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Published on 20 Sep 2021
martech.org

Hear This: Social Listening Can Help Differentiate Your Brand’s Content

This woefully underused audience research tactic lets you spy on your competitors, monitor your industry space, and identify the voices in your sector. The well-kept secret tool is social listening. Now, brands are doing more on social media generally: 43% of B2C content marketers and 46% of B2B content marketers planned to invest more in their organic and paid content distribution efforts this year. In the first quarter of 2021, marketers spent 60% more on Facebook and Instagram advertising ...

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Published on 20 Sep 2021
contentmarketinginstitute.com

15 Benefits of Website Visitor Tracking: A Complete Guide

Did you know that the average website conversion rate is only 2.35%? Getting people to your website is only half of the battle. Not only do you need to keep them there, but you need to convert those leads into sales and satisfied customers. To do this, you need to know your customers first. The best way to do this is through website visitor tracking. While Google Analytics may come to mind when you think of visitor tracking, it's not the same thing. Google data analytics help you to measure the ...

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Published on 20 Sep 2021
canddi.com

How to Use Social Media to Get Clients for Your Coaching Business

Tap into the power of social media for unlimited visibility opportunities. Social media is no longer solely about keeping in touch with family members and friends. Every online coach and business owner that you know has an online presence. It’s no longer an option; it’s essential for the growth of every online business. According to Statista , there are 420 billion active users on social media, and brands who have a social media presence experience an 88% increase in exposure and 69% ...

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Published on 20 Sep 2021
entrepreneur.com

Marketing Strategy Falls Flat Without the Right Processes

Marketing's Growing Gap Between Strategy and Execution Over the last decade new and welcomed strategies have revolutionized B2B marketing and sales. Technology innovations have largely driven this evolution. For example, marketing automation systems paved the way for inbound marketing strategies and the importance of content, thought leadership, social media, etc. Similarly, innovations in audience data (e.g., predictive analytics, firmographics, technographics, intent data) drove the broad ...

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Published on 16 Sep 2021
cmswire.com

The 4Es of Video: How to Align Your Marketing Content Strategy With Buyer Expectations

Although every business has its unique set of marketing challenges, all those challenges seem to stem from one root cause: the changing behaviors and expectations of today's buyers. Customers want a sense of connection with brands, and most of that now happens digitally. They want to learn and engage on their own time, and they expect friction-free experiences when researching new topics or learning about vendors. They rarely want to block off time to speak with real people, yet they expect and ...

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Published on 16 Sep 2021
marketingprofs.com