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Avoid Data Decays and Boost Marketing ROI with Data Verification Process

Every business that aims to build greater market share, accomplish apex level, and achieve success has to consider many factors. Aspects like competent resources, latest business models, effective marketing strategies, fail-proof sales plans, commendable customer experiences, and so on contribute to its success. One of the important considerations among these factors is maintaining the accuracy and quality of data as it lays the foundation for a multitude of vital business functions and ...

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Published on 24 Sep 2022
customerthink.com

7 Finest Link Building Strategies for SEO in 2022

The best link building service refers to the practice of making one-way hyperlinks (backlinks) to a site to enhance search engine visibility. Google does not simply analyze the page contents anymore and looks at how many sites get linked to that page.  Thus, links are as necessary for your SEO ranking as they were five years ago. They determine the quality of a webpage, and therefore, Google takes backlinks as one of its most important ranking signals. So, what are the strategies you ...

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Published on 24 Sep 2022
techbullion.com

Why Internal Customers Will Kill Your Content Strategy

I see one mistake derailing great content marketing strategy again and again in my consulting practice. Businesses set up their content teams as internal agencies to serve internal 'customers' in other departments. Why is that a problem? Sometimes this approach incorporates some priority planning. Usually, this planning involves internal "stakeholders" who decide the significant themes or the priority for tackling content requests. But just as often, no planning or prioritization occurs. The ...

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Published on 23 Sep 2022
contentmarketinginstitute.com

4 Ways Technology Can Help You Manage Leads More Effectively

A good lead management strategy should enable your revenue operations teams to meet potential customers where they are while providing the necessary tools and resources to move them to purchase. However, the landscape of buying and selling has undergone some dramatic changes in recent years. Marketing and sales teams have shifted from the role of guide to something more like a concierge as buyer journeys have become increasingly self-directed. To manage leads in this new role, teams need to be ...

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Published on 22 Sep 2022
entrepreneur.com

How Unified Customer Data Benefits More Than Just Marketing

Aligning Sales, Marketing, and Customer Success Did you know that sales, marketing, and customer success should all access the same customer data? When these teams can work together effectively, it's called a "unified customer view." A unified customer view provides a complete picture of each customer, which allows for more personalized interactions and higher conversion rates. In this article, we will discuss why it is so important for these teams to have access to the same data and how it can ...

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Published on 22 Sep 2022
customerthink.com

Announcing Walnut Beyond Demos: Boosting B2B Sales Revenue With Unprecedented Intelligence

Walnut, an Israeli-based start-up that has quickly risen to become one of the market leaders in the provision of B2B sales experience tools, has just launched its latest product, Walnut Beyond Demos . This new product is designed to help sales teams boost revenue by providing them with unprecedented intelligence on their prospects. In particular, it gives sales teams the ability to track user engagement across product demos in real time while providing a wealth of data that customer-facing ...

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Published on 22 Sep 2022
techbullion.com

The ABM Comfort Zone: B2B Brands Are Earning ROI

Account-based Marketing (ABM) is working for at least some B2B brands.  Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, 26% are unsure of the return on investment. And 26% say their ABM is 49% or less. But 17% enjoy ROI of 50% to 74%, and 12% generate more than 200%.   Meanwhile, 14% have ROI of less than 10%, and 4% from 75% to 100%. A mere 1% have a negative ...

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Published on 22 Sep 2022
mediapost.com

Preparing people for Customer Journey Orchestration: Getting started on CJO

How to get ready to implement customer journey orchestration. First: think about the people involved. Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty.  Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms ...

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Published on 21 Sep 2022
martech.org

Best B2B Ecommerce Practices in the Post-COVID Period

B2B eCommerce is a popular business model in which companies sell to other businesses online. It is in direct contrast to B2C eCommerce, where companies sell directly to consumers. In the B2B eCommerce model, sales cycles are typically longer due to larger order sizes, multiple stakeholders, and higher costs.  According to MarketWatch's statistics, the global business-to-business eCommerce market is expected to exceed $13 trillion by 2027. It means B2B sellers must adapt to the changing ...

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Published on 21 Sep 2022
techbullion.com

Finding Your Anonymous Visitors - Anonymous Website Visitor Tracking

We have found that only 2% of website visitors inquire. This means that you're missing out on the ability to capture information from 98% of your other  website visitors  that could turn into warm leads and even conversions. Anonymous website visitor tracking is the process of monitoring and recording the activity of site visitors without disclosing their identities. It can be used to track pageviews, unique visitors, referrers, and other data points. By understanding who is visiting ...

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Published on 21 Sep 2022
canddi.com