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5 Ways PR Wins at Generating B2B Sales

Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective strategy for generating inbound leads and boosting sales. Here are five reasons B2B media relations and press-coverage strategies for your company should always be part of your ...

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Published on 14 May 2022
entrepreneur.com

5 Ways Small Business Owners Can Embrace Rapid Digital Change to Get Closer to Their Customers

Change is hard, but it is also essential. This is especially true when doing business online. Customer trends and expectations, privacy concerns and world events (to name only a few major issues) often require businesses across the globe to make major changes in very little time. A joint study by Boston Consulting Group and Google found that digital leaders (i.e., firms that achieve the greatest success in scaling digital solutions) have three factors in common . These include top-down ...

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Published on 13 May 2022
entrepreneur.com

What is a Marketing Strategy? And How Visitor Tracking Can Improve Yours

A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals. Some common strategies include online advertising, social media marketing, and email marketing. How to Use a Marketing Strategy There are many different marketing strategies that businesses can use to improve their ...

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Published on 13 May 2022
canddi.com

Using search and email to recognize customer intent

» » Using search and email to recognize customer intent Using search and email to recognize customer intent Browsing is no longer a strong indicator of intent. Search tells you more. I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails ...

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Published on 12 May 2022
martech.org

How to Wholly Unify Sales, Marketing, and IT

Digital transformation is at the forefront of marketers' minds as they rush to reshape, reorganize, and restructure their strategy in the wake of the pandemic's worldwide disruption. Businesses are seeing the need to modernize their tech stacks and change tactics to meet the needs of the increasingly digital customer. Big organizational changes will also be required for businesses to survive this era of revenue reckoning—changes such as unifying the efforts of Sales, Marketing, and IT into ...

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Published on 11 May 2022
marketingprofs.com

GA4: What marketers need to know for a successful transition

» » GA4: What marketers need to know for a successful transition GA4: What marketers need to know for a successful transition Marketers face crunch time with Universal Analytics officially sunsetting in July 2023. Google rocked the boat for marketers in March with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and for paid customers in October 2023. What we know The biggest takeaway for marketers is that Universal ...

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Published on 11 May 2022
martech.org

Getting Account-Based Marketing Right in EMEA: 5 Features of ABM Done Well

Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact , two out of every three ABM programs don’t reach their goals . It doesn’t help that ABM is not well understood in region. ABM is more than a marketing initiative to target a few select accounts with messaging. It also doesn’t help that ABM programs can look very different from one another, making comparisons and following the example of others ineffective. We want to help you understand what it takes to execute well ...

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Published on 11 May 2022
techtarget.com

Greg Van Wyk says how to Write a Business Plan in 8 Steps

Writing a business plan is an important step in starting any new business says Greg Van Wyk. In order to effectively write your plan, you will need to consider several key factors, including your target market, your goals and objectives, and your financial needs. By taking these steps one by one, you can create an effective business plan that will help guide you towards the success of your business. 1. Determine your target market. The first step in writing a business plan is to clearly ...

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Published on 11 May 2022
techbullion.com

5 Ways CANDDi Identifies Visitors and its Benefits

CANDDi is an incredibly powerful tool, not just for identifying potential sales leads, but for understanding how those leads found you in the first place. This is done through a variety of means, including forms on the website, calls, targeted CANDDi captures, and marketing emails. The benefits of this are numerous, as it allows businesses to work much smarter. CANDDi also gives businesses the ability to score their leads, so they can focus on the hottest prospects first. This is an essential ...

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Published on 11 May 2022
canddi.com

Voice of Customer Solution Guide

Today, customers have higher expectations of their brands than ever before. Businesses are focusing more than ever on the Voice of the Customer (VoC) analysis, which entails gathering customer feedback and evaluating it for insights to fulfill customer needs. VoC tools may help businesses learn how their customers use their products and services, identify critical pain points throughout their journey, and gauge customer satisfaction with their purchases. Read this complete voice of customer ...

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Published on 09 May 2022
callcentrehelper.com