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In the current economic climate, it's easy to prioritize the short term. Federico D'Uva of Rawnet explains why this isn't viable, and how to keep customers satisfied for longer. Customer centricity is about putting the customer first and ensuring they are at the core of everything a business does. By putting the needs and wants of customers first, brands can provide a positive experience and build long-term relationships with loyal and engaged customers. There is an ongoing debate as to whether ...

Published on 10 Mar 2023
thedrum.com

Sales conversion optimization is the process of improving the user experience of a website or online platform to increase the number of visitors who become customers. Making changes to page layouts, navigation, and adding effective calls-to-action can achieve this. Moreover, A/B testing and personalization can be used to determine the best approach for engaging customers and improving conversions. ​​Did you know that AI can enhance sales conversion by analyzing customer data and ...

Published on 10 Mar 2023
techbullion.com

Over half of all B2B marketing teams intend to increase their budget this year to improve their website traffic. But what about your business? Do you know what your budget should be and why? Before answering that question, you need to grasp your starting point. In other words, you need to know how to check your current website traffic numbers. That baseline will shape your future strategy. Here is a comprehensive guide on what we mean by traffic and a step-by-step outline of how you can check a ...

Published on 10 Mar 2023
canddi.com

Here's what personas can do for your content marketing efforts, plus audience research tips to help you get them right. Do you know who you're selling to – and, by extension, who you're targeting in your content marketing? If you're building a content strategy , you probably have done audience research to figure those things out. And, if you've done audience research, you've probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper ...

Published on 10 Mar 2023
searchengineland.com

With the vast amounts of data that companies collect from various sources, including customer feedback, social media, and website analytics, it has become essential to analyze this data to gain insights into customer behavior, preferences, and needs. And ultimately deliver a consistent customer experience. Among the many ways that data analytics is employed, we will dive into its three main uses to improve customer experience management. Identify Patterns and trends: By using data analytics, ...

Published on 09 Mar 2023
customerthink.com

If you've been in sales long enough, you know the signs: the newfound concerns from clients about prices and a reluctance to place more orders. These are indications of an economy that may be slipping into a recession. Challenges are on the horizon for sales teams and sales leaders. Fortunately, so is opportunity. This is the time to build a sales strategy that takes advantage of limited resources, focuses on existing customers and makes necessary internal moves to ensure synchronicity within ...

Published on 09 Mar 2023
forbes.com

Almost all B2B marketers feel that the ability to forecast pipeline outcomes is critical to their success. But only 29% can fully predict pipeline contributions, according to The 2023 State Of Pipeline Generation, a study from RevSure done in partnership with Ascend2.  Moreover, 66% admit they don't know when there is funnel leakage and conversion bottlenecks.   The most significant challenges to generating pipeline are: Lack of adequate data to make effective decisions — 38% ...

Published on 09 Mar 2023
mediapost.com

Are you tired of your website being buried on page 10 of Google search results? Do you want to attract more visitors to your site and increase your online visibility? If yes, then it's essential to seek the expertise of an SEO agency. Choosing the right SEO agency can be a challenging task, especially with so many options available. But selecting the right agency is crucial for the growth and success of your business. An experienced and reputable agency can help you achieve your SEO goals and ...

Published on 08 Mar 2023
techbullion.com

Building any kind of business strategy begins with an understanding of your customers and their needs. Because if you don't know to whom you're selling, it's nearly impossible to know what to sell them and how to go about selling. And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, customer journey-mapping is a method of developing empathy for your target ...

Published on 07 Mar 2023
marketingprofs.com

It's no secret that big data has changed the world. Capturing and processing information at scale have impacted every sphere of our lives, including health, wealth, business and leisure activities. Advertising is no exception, and marketers continue to discover how data empowers them to rethink promotional strategies. The enormous outdoor advertising market, which is projected to be worth $34.4 billion by 2027 , is a prime arena for companies to apply data to boost their marketing activities. ...

Published on 06 Mar 2023
entrepreneur.com