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Snuggly 'Smarketing': When B2B Sales And Marketing Are Fully Aligned

Email teams may feel siloed off from other marketing units. But here’s an even bigger organizational problem: The split between sales and marketing. The two sides are fully aligned at only 32% of B2B firms, achieving that rare state known as "smarketing," according to "The 3 biggest Wins and Losses In Sales and Marketing Alignment," a new study from Convince & Convert, conducted in partnership with Ascend2. But things could be worse -- 44% say the sides are strongly integrated, with most ...

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Published on 04 Dec 2021
mediapost.com

How Predictive Optimization Improves Your Return on Ad Spend More Than Microsegmentation

By Konstantin Bayandin, Founder & CEO at Tomi.ai Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and how to overcome it. With predictive optimization, you can still target the highest-performing audience segments without ignoring the majority of your potential customers for greater return on ad spend (ROAS). The problem with microsegmentation ...

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Published on 02 Dec 2021
adexchanger.com

How ABM strategies bring marketing and sales together

ABM strategies can help bridge the marketing and sales divide through personalization. Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and ...

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Published on 02 Dec 2021
martech.org

Which CMS System Is Best For SEO? And Why?

The question of which CMS is best for SEO can be difficult, and the answer varies depending on your goals. For example, if you want to rank highly in Google search results pages (SERPs), then you should use a content management system such as WordPress or Drupal because they are equipped with features that will help improve your rankings. If your goal is to create an engaging website experience for visitors, then it’s better to go with a different platform like Joomla! or DNN. As a business ...

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Published on 02 Dec 2021
techbullion.com

3 tactics to improve CTAs for increased relevance and conversions

CTAs shouldn’t be an afterthought. Including them in your on-page optimizations can help strengthen your user journey and signal relevance to search engines. Calls to action (CTAs) provide customers with a path to follow to achieve their goals, whether that’s completing a purchase or requesting a consultation. Despite being one of the last steps in the customer’s journey, CTAs have gone overlooked as brands adopt a generic approach in this final, crucial solicitation, using messages like ...

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Published on 02 Dec 2021
searchengineland.com

Great CX Calls for New Strategies and Stronger Collaboration

We're in a time of rapid change for marketing, especially as the pandemic continues to drive a shift in how businesses interact with their customers. As a result of that shift, digital sales are outpacing in-person, so digital marketing is becoming a major differentiator in sales success. The change requires that marketing, sales, and even IT leaders rethink the relationship between their company brand and their customers, then support that new relationship with the appropriate ...

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Published on 01 Dec 2021
marketingprofs.com

How to Align Your Customer Journey With Your Go-to-Market Strategy

So You Think You Have a Go-to-Market Strategy? So you think you have a go-to-market strategy? LOLOLOL The goal of a go-to-market strategy is to bring the company, product or solution to market. It is a long-term process taken by a company to reach revenue targets, and ultimately, corporate goals. Therefore, the strategy should start with the company goals (duh), and incorporate the business strategy. These then help define the product, marketing and sales strategy, as well as customer ...

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Published on 30 Nov 2021
cmswire.com

How to decide if you need an account-based marketing platform

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the ABM tool buying process. Deciding whether or not your calls for the same level of evaluation involved in any software adoption, including a comprehensive self-assessment of our organization’s business needs, staff capabilities, management support and financial resources. Use the following questions as a guideline to ...

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Published on 30 Nov 2021
martech.org

How to Turn Accounts Into Contacts With G2 Buyer Intent

Imagine if you asked for someone’s address, and they simply responded, “Chicago”. That’s not very helpful, is it? Chicago spans 234 square miles with a population of more than 2.7 million people. Sure, you might eventually find the address, but only after you unnecessarily wander the city trying to find the right person. Tracking down prime contacts within an account can feel a lot like knocking on random doors in a big city. Luckily, implementing an intent data marketing strategy can ...

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Published on 30 Nov 2021
learn.g2.com

Why You Should Track Website Visitors

Studies show that 94% of website viewers will distrust a site if the web design is poor, eliminating them as leads and ultimately reducing that site’s sources of revenue. But what’s the best way to know if your website viewers like your website’s design? The answer - track website visitors. Get inside information on what users think about your website by tracking their interactions with it. In the least creepy way possible, we’ve created a website visitor tracking guide with 7 reasons ...

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Published on 29 Nov 2021
canddi.com