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When it comes to business development, the word no is often seen as taboo.

It’s almost as if ‘no’ translates to wasted time, money and effort. But actually, that couldn’t be further from the truth.

Sure, there’s no getting away from the fact that rejection isn’t great. Nobody sets out to get a ‘no’ from a sale do they? But it’s not always the death sentence you’re led to believe. No doesn’t mean never.

And even if it does, at least everyone’s on the same page! No more chasing, haggling, stressing. Everyone simply knows where they stand and can crack on business as usual.

Imagine if every single prospect you interacted with led you down the garden path. Then where would your time, money and efforts be?

Honesty is the best policy. Even when that means saying no.

(Unless it’s happy hour after work. And Tim’s paying).

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