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CANDDi owes a lot of its SEO success to Neil Patel, we’re not afraid to say it! So we can vouch for when he says SEO needs to be combined with everything you do content-wise.

You could be writing the next Harry Potter for all the internet cares, but if it’s not optimised for your audiences search queries, you can kiss your masterpiece goodbye.

Start with the basics. Think about what you’re putting into your content and why. Will it help solve your customers’ problems? Is it something they’re even interested in?

Once you’ve got that covered, you’re onto a winner. Trust us.

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