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The only way to win round prospective customers is through trust. Trust isn’t gained through automated, generic marketing. Your customers need to know that you care about their specific pain points. This can be achieved through a personalised marketing approach.

By personalised, we actually mean it. A real human touch rather than the use of merge tags or other clever pieces of tech.

It’s important for your sales and marketing team to take the time to understand the needs of each customer and target them accordingly. This is regardless of whether it’s their first interaction with your business or their 100th! Consistency is key.

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