Our Blog

Knowing what success looks like can help your team perform. We take a closer look at the B2B sales meaning, and what it takes to find success in this space.

Published 26 Jan 2024 by Tim Langley, CANDDi
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Website traffic analytics provides critical insight into how your pages and campaigns are performing. Discover the metrics you need to be measuring here.

Published 10 Jan 2024 by Tim Langley, CANDDi
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Finding the right leads helps reduce the friction from contact to sale. These tips will help you design and implement a B2B lead generation strategy that works.

Published 04 Jan 2024 by Tim Langley, CANDDi
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Do you know how to go about tracking an IP address? Read here for ten helpful tips for tracking an IP address from an email.

Published 28 Dec 2023 by Tim Langley, CANDDi
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Are you wondering if website tracking is really worth it? Click here for a business owner's guide to website visitor tracking

Published 21 Nov 2023 by Tim Langley, CANDDi
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Growing your small business can be intimidating. Check out these 8 must-have B2B lead generation tools for small businesses that are sure to help you.

Published 16 Nov 2023 by Tim Langley, CANDDi
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Are you looking for an alternative to Google Analytics? Click here for a guide to the best Google Analytics alternatives of 2023.

Published 10 Nov 2023 by Tim Langley, CANDDi
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Managing customer accounts doesn't have to be a hassle. Click here for the most important do's and don'ts of customer account management.

Published 24 Oct 2023 by Tim Langley, CANDDi
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Don’t be bitter… be better!

Published 10 Mar 2022 by Jasmine Collins, CANDDi
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Keep your visitors moving happily through their buyer’s journey

Published 08 Mar 2022 by Chris Glover, CANDDi
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Let’s look under the hood of your website, shall we?

Published 20 Aug 2020 by Chris Glover, CANDDi
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Ahh, visitor tracking. The Swiss Army knife of business software...

Published 19 Mar 2020 by Chris Glover, CANDDi
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Searching for a way to get real results from your paid campaigns?

Published 06 Jun 2019 by Drew, CANDDi
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Landing page not taking off the way you’d hoped? It’s probably for one of these reasons...

Published 30 May 2019 by Sarah, CANDDi
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Sales 101, you can’t cry about the sales you didn’t get from the work you didn’t do.

Published 08 Jan 2018 by Edward Westbrook, CANDDi
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Another sector that CANDDi caters to is the specialised software. It can be anything from cloud-based product development for various businesses, recruitment software for a specific industry to creating software that uses geo-location to help collate data to create meaningful business information. All of these businesses have their particular niche and a particular target market that they are operating in. Here is where they find value in CANDDi.

Published 20 Nov 2017 by Janie Krahulcova, CANDDi
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There is no one email to satisfy every single person. But there is a method to craft an almost perfect email with hooks to grab attention of various personality types.

Published 17 Nov 2017 by Janie Krahulcova, CANDDi
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Today’s market is saturated with multitudes of tools that can help you track your website. How do you make the right decision when they all look kind of the same or seem to be doing the same thing? Look no further. I've put together a quick guide to help you in the struggle.

Published 31 Oct 2017 by Janie Krahulcova, CANDDi
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Do tradeshows like a pro and don't lose out on opportunities and prospects. Here is how we do it in CANDDi. A method tested, perfected and proven to work.

Published 13 Oct 2017 by Janie Krahulcova, CANDDi
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When asking businesses about their lead generation process, I’ve heard "word of mouth" more times than I can count. Word of mouth is important to any business for many reasons - reputation, a source of deals, and more. However, the digital world is not even considered to be part of that strategy, despite a substantial part of our daily communication happening right there.

Published 10 Oct 2017 by Janie Krahulcova, CANDDi
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Trade shows are ultimately about getting business. Yet, there is much more to them than that simple aim. There is valuable information and other opportunities that you might have been missing. Until now...

Published 05 Oct 2017 by Janie Krahulcova, CANDDi
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Among the various clients we have, here is where manufacturers find value in the system.

Published 02 Oct 2017 by Janie Krahulcova, CANDDi
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An insight from Chris Murray's sales training that could help you tweak your sales technique.

Published 28 Sep 2017 by Janie Krahulcova, CANDDi
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Don't we all like a fully identified profile where we know who it is we need to speak to? Well, let me tell you that even company profile can be hidden diamonds.

Published 27 Sep 2017 by Janie Krahulcova, CANDDi
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CANDDi might be predominantly a B2B tool, but our B2C clients find value in the system as well. Here is where.

Published 25 Sep 2017 by Janie Krahulcova, CANDDi
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At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

Published 25 Jul 2017 by Brian Sandiford, CANDDi
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Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

Published 04 Jul 2017 by Daniel Bignell, CANDDi
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What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

Published 22 Jun 2017 by Daniel Bignell, CANDDi
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Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

Published 19 Jun 2017 by Daniel Bignell, CANDDi
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Where does the sales cycle truly begin? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

Published 02 Jun 2017 by Brian Sandiford, CANDDi
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With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

Published 26 May 2017 by Edward Westbrook, CANDDi
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Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

Published 11 May 2017 by Daniel Bignell, CANDDi
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When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

Published 05 May 2017 by Daniel Bignell, CANDDi
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Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.

Published 24 Apr 2017 by Daniel Bignell, CANDDi
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You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

Published 21 Apr 2017 by Brian Sandiford, CANDDi
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Whether you’re yet to dip your toe into purchasing data, or you’re seasoned in acquiring your prospect lists. We’ve called upon Gareth Perry, Sales Director of our preferred partner at Databroker to give his top tips on sourcing quality B2B data.

Published 30 Mar 2017 by Gareth Perry, CANDDi
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As the spookiest night of year approaches once again, the time has come to dust the cobwebs off your website, scare off those ghouls that spoil your party and welcome into your home those phantom visitors than drift across your site and leave without trace.

Published 29 Oct 2015 by Tim Langley, CANDDi
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It’s well known that having a good understanding of your audience makes it easier for you to reach them and turn them into loyal customers, and the value of analysing your direct competitors is something that most marketers do appreciated. But one area of market research and analytics that is often overlooked is that of your indirect competitors.

Published 25 Jun 2015 by Tim Langley, CANDDi
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I recently attended the StartUps 101 Women in StartUps talk hosted by the very charismatic Rosie Moth

Published 18 Aug 2014 by Saadia Choudry, CANDDi
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If you’re considering working at a startup, or are still finding your feet working at one, here are my 3 p’s that may help...

Published 16 Jul 2014 by Saadia Choudry, CANDDi
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The Key FAQ's CANDDi gets asked.

Published 01 Jul 2014 by Alice Jones, CANDDi
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Are you Snapping yet? We are @canddiuk

Published 27 Jun 2014 by Katie Bookes, CANDDi
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We do the hard work so you don't have to.

Published 23 Jun 2014 by Alice Jones, CANDDi
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A few ways new businesses can get more exposure

Published 21 Jun 2014 by Alice Jones, CANDDi
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The stages of business growth from CANDDi Chairman, Ian brookes.

Published 17 Jun 2014 by Ian Brookes, CANDDi
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We want to make sure these reports are of most value to YOU.

Published 13 Jun 2014 by Alice Jones, CANDDi
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We want to make sure these reports are of most value to YOU.

Published 12 Jun 2014 by Alice Jones, CANDDi
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A few ways that SME's can capture data using CANDDi.

Published 11 Jun 2014 by Alice Jones, CANDDi
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A brief overview of how to start building your brand on social media.

Published 10 Jun 2014 by Alice Jones, CANDDi
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Now you can manage all your user's streams in one place.

Published 03 Jun 2014 by Alice Jones, CANDDi
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Using CANDDi to support your existing customers not just generate leads

Published 21 May 2014 by Alice Jones, CANDDi
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‘Location, location, location’ could not be any more relevant.

Published 15 May 2014 by Alice Jones, CANDDi
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First question, what is a tag cloud?

Published 12 May 2014 by Alice Jones, CANDDi
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Read this post to find out how to get the most out of your PPC campaign.

Published 12 May 2014 by Alice Jones, CANDDi
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A simple question with a not so obvious answer.

Published 24 Mar 2014 by Paul Clarke, CANDDi
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5 reasons why you should consider the unsubscribe button.

Published 06 Mar 2014 by luis, CANDDi
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All marketers like to know stuff about their customers; and Google is no different.

Published 11 Feb 2014 by Paul Clarke, CANDDi
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Who is visiting my website? See with CANDDi Web Tracking

Published 21 Jan 2014 by Paul Clarke, CANDDi
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