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Referrers FAQs

Published 05 Nov 2020 by Ellice Eadie, CANDDi
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When you start digging into the visitor profiles that start coming through your CANDDi dashboard, you will come across the ‘term referrer’ in one way or another. But what does that actually mean?

A referrer is the way a website visitor landed on your site, it’s basically the page they were on before they clicked through to you.

You can customise your referrers as you see fit, but CANDDi also offers a load that are premade for you, you can see these below:

Types of referrer

  • Custom: Google Keyword - Since 2013, Google has everything encrypted, hence rendering this option unable to do what it once could.
  • Google Campaign - based off your UTM Campaign name
  • Google Medium - how people got to the website, for example a google search, SEO, etc
  • Google Source - where people come from, for example social media or email campaign.

I can’t see referrers

If you’ve noticed an increase in the amount of referrers appearing on your site, or if there’s traffic you know is coming from one source but it’s not showing as it should, you may be wondering why.

This is probably related to the security protocol of you and your referrer’s website; more specifically, whether they and you are using ‘http’ or ‘https’. So if your website visitors are referred from a HTTPS site, but redirects through to yours on a HTTP, the referral data will be lost.

Although we always advocate moving to HTTPS, it’s not the quickest workaround. So the question is how do you get around it? The best way to work around it is get your advertisers/clients to use Google UTM Parameters on the referral links. This way, we can create streams based on the UTM Parameters to begin identifying from when and where visitors are arriving.

If you need a hand, reach out to us at