Case Study: Saravana Kumar Founder and CEO, Document 360

“CANDDi has provided the actionable level of data we needed to secure more sales and successfully scale our business.”

Company background

Document360 is a self-service, SaaS knowledge base software designed to help companies with their online products and services content.
Used primarily by companies with detailed product features, Document360 makes customer support more efficient through its user-friendly presentation of key information. Thanks to numerous features such as categorization, smart keyword searches and versioning, Document360 maximizes the proportion of customer queries that can be solved without the direct involvement of the support team.
“We experimented with other visitor tracking tools like Leadfeeder and Whoisvisiting, but CANDDi gave us true visibility over our online visitors for the first time.”

The Issue/Challenge Faced

As a new venture, it was vital that Document360 hit the ground running and did everything they could to secure healthy growth. Founder and CEO Saravana Kumar knew he had a brilliant product and was investing significantly in some great marketing activity - the team just needed a means to measure which channels were successful and maximize ROI.

Document360 then needed a way to engage with this new website traffic - especially the ones who didn’t leave details or get in touch themselves! Saravana required an affordable solution that could plug right into his existing systems and begin generating warm new leads.

The Benefits

“As is the case when any new software is implemented in a business, there was an element of risk involved. However, it was immediately clear we had gained a new key performer for our business”.
CANDDi provides Document360 with the timely insight it needs to turn anonymous website visitors into sales. “We experimented with other visitor tracking tools like Leadfeeder and Whoisvisiting but CANDDi gave us true visibility over our online visitors for the first time,” said Saravana. “We even have our CANDDi dashboard displayed on a big screen next to the sales team to monitor our traffic in real time!”. Using CANDDi has allowed Saravana and the Document360 team to get off to the best start possible.
“We knew it was crucial that the business closed its first subset of clients,” said Saravana. “CANDDi provided the rich visitor information we needed to make this possible and allowed us to begin to scale”.
“CANDDi has provided the actionable level of data we needed to secure more sales and successfully scale our business.”
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