Sapphire Systems is an established global provider of world leading Enterprise Resource Planning (ERP) and Financial Management Solutions (FMS). Founded in 1993, the company offers software, services and support to over 800 customers worldwide.
Sapphire works with integrated search agency 4Ps Marketing who ensures that Sapphire is kept visible within all the territories it operates.
With CANDDi, Sapphire has also been able to monitor the effectiveness of different sections of the website and make changes that interest potential clients. For example, they have been able to track which people are watching the video section of the site, find out why they might be dropping off halfway through, and make the necessary amendments. This information can then be used to modify their outbound email communications.
Sapphire’s extensive use of digital marketing and analytics tools means that CANDDi is able to adapt, creating partnerships and a roadmap that will help to keep it at the forefront of marketing automation. Together with 4Ps Marketing, Sapphire has chosen to push the boundaries and use CANDDi alongside other marketing systems and processes so that it gleans greater insight and reaps further rewards.