Founded in 2005, 4net Technologies is at the forefront of technology developments within the telecommunications market. The company offers a complete communications package from design and implementation, through to aftersales customer support and maintenance.
The Issue/Challenge Faced
In the past, 4net had used Wow Analytics, which was more expensive and complicated for the user. 4Net was contractually tied into this alternative provider but a timely email from CANDDi meant that the business became aware of the more cost-efficient but feature-rich solution. 4net was able to switch to CANDDi in August 2015 and was delighted to find it so straightforward to implement and use.
CANDDi has enabled 4net to make further inroads into public sector prospects. Although the company has a strong history of developing successful communications services with public sector customers, it had previously been difficult to determine who specifically was responsible for making buying decisions within public sector bodies. CANDDi has allowed 4net to identify names and behaviours of individuals interested in its offering. The business is now building up a contact list for these target organisations.
4net runs a number of annual events which take place between January and August to promote its services. Now that CANDDi is in place the business is looking forward to making use of it for targeted mailshots to build its profile by raising awareness prior to each event.
The sales team will also consider using CANDDi Capture to ask visitors what they are interested in, build a rapport and be even further informed about their needs so as to close more sales.