The company mission statement is to gain ‘More sight for your site’ through web marketing services. These services fall into four key areas - search engine optimization, national newspaper advertising (for, among others, Times, Observer and Guardian), online advertising (online media buying services across some the UK’s leading websites) and pay-per-click advertising.
CANDDi for Web Windows
The sales team prioritize certain actions based on how the prospect has interacted with its outbound communications. The company’s emails contain a call to action in the form of a link to pre-designed landing pages. For example, if there is no interaction with the email content, the sales team then prioritize a call directly to the prospect.
Web Windows also uses CANDDi to track data on visitors to its website. The team run a filter on the length of time they remain on each page to understand their areas of interest. This gives the company complete visibility of qualified and genuinely interested leads.
CANDDi is fully integrated with Web Window’s existing CRM system, which is made possible due to its open API. CANDDi sits as a “marketing” (or analytics) filter on top of the CRM platform. When identified visitors perform predefined trigger actions on their website, CANDDi will capture this information and will real-time update the CRM platform with this information.