Case Study: Paul McGuire, Director at First Impressions
“CANDDi provides us with the insight to help our clients win business based on real-time data specific to the actual person who is interested. Intelligence of this quality completely takes away any guess work and means we can focus our efforts on exactly the right people at the right time.”
Founded in April 2011, integrated agency First Impressions provides an assortment of services geared towards the promotion of their customers’ products and services. Its competencies span the stages of content generation and campaign execution. A client might appoint First Impressions to manage its overall business development or the remit may include any combination of website design, SEO, prospect database creation, email marketing and generation of marketing collateral.
CANDDi for First Impressions
Once business is sourced, the agency carries out an analysis of a client’s operations and identifies its strengths in the particular market place. From there, it undertakes sector-specific research, creates a target database of prospects and carries out email marketing initiatives on the client’s behalf. The email contains a call to action in the form of a link to a pre-designed landing page. Based on this insight, First Impressions will go on to create further interesting content and approach the leads fully informed of their requirements. By providing a layer of CANDDi software, First Impressions - and its clients if they wish - have complete visibility of qualified and genuinely interested leads.
Positive scenarios are very common with all of First Impressions existing clients. As it launches its new service offering, it intends to integrate CANDDi with everything it does, including its own marketing initiatives.