Cobain summarized that CANDDi allows a more intelligent, targeted approach to digital marketing and facilitates stronger relationships with prospects, completely removing the need for a cold call. It avoids gatekeepers, is mobile-ready, and shortens the sales cycle overall.
SBG now plans to start targeting the professional services market. In the legal sector, for example, more and more law firms are setting up, meaning that competition is greater than ever for a limited amount of business. In the face of this competitive landscape, many firms continue to rely on outdated prospecting and sales methods. SGB plans to take law firms through a process of optimizing their websites and introducing CANDDi along with MailChimp and LinkedIn to deliver a steady stream of qualified leads. The resulting intelligence gained will enable law firms to cherry-pick the ideal client demographic from which to maximize their service delivery.