£10,000 of additional sales in 3 months

About BTC

BTC is a global consultancy who provide specialist vehicle health check systems and sales management training to the automotive industry. They work with both manufacturers and dealers, and have over 25 years experience providing outstanding service and helping their clients maximise their profits.

The Issue

Nick Squire, Operations Manager at BTC, was looking at ways in which the business could increase their lead generation. He had no way of knowing which prospects were really interested and whether prospects were even reading the brochures and presentations the Sales team sent out.

CANDDi for BTC

Nick was referred to CANDDi and signed up after an online demo. Our real-time alerts, daily reports and unique hyperlink tracking code allowed Nick to allocate lead to specific salespeople or customer representatives. They knew exactly how their prospects were engaging with their marketing and when to make effective sales calls. Our Outlook plug-in allows them to track individual emails as well as CANDDi Capture increasing the number of leads captured.

"I was amazed at how CANDDi allowed us to identify a single person at Peugeot Citroen, out of tens of thousands"

The Results

Within just three months of using the system, CANDDi helped BTC generate an additional £10,000 of revenue. BTC has since adapted their marketing activity to maximise the intel collected and continue to generating leads.

What they had to say

"CANDDi provides deep intelligence to a business by identifying prospects at a ‘needs-awareness’ stage of the sales process. It really is a great system which is very easy to use"

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