The Issue/Challenge Faced
Dycem were also seeking a platform that could be easily adapted to suit their needs, and decided to use CANDDi after being impressed by the support offered and the bespoke nature of the product.
New sales were very quickly attributed to CANDDi’s ability to identify potential leads.
Laura Wild says…
“Rather than doing a cold call and offering all products, you can be more specific. If you know they’re interested in a certain product you can be more prepared and contact them with that information already to hand.”
The use of CANDDi has also resulted in increased engagement with Dycem’s marketing communications, in particular their email campaigns. Insights gained from CANDDi have also played a central role in the development of the Dycem website. This has included the creation of translated SEO pages after tracking interest in individual sectors from specific countries.