Colleague already had an inbound marketing strategy in place and as part of this, wanted to be able to identify how prospects and customers were interacting with their marketing materials
, which include blog posts, whitepapers and webinars. The company had begun using Lead Forensics, but wanted software that could track individuals instead of being restricted to a simpler level of IP identification.
Having been introduced to CANDDi
, Colleague were impressed with the software’s ability to build a complete profile of those engaging with their website and content. They felt CANDDi stood out from its rivals due to the range of information it was capable of capturing and saw the potential benefits it could bring to both marketing and sales teams
, particularly as a source of lead generation