Bioquell provides scientific equipment and approaches to neutralize biological threats and contain outbreaks across the globe. The company’s advanced technologies can be utilized for infection control and environmental filtration and help to eradicate unwanted bacteria, viruses and fungi.
The company, which has an international client portfolio, has provided bio-decontamination solutions in laboratories and medical production lines, as well as hospitals.
The Issue/Challenge Faced
The company, therefore, wanted software to provide their sales teams with a flow of leads that were presented in an easy to understand format and didn’t rely on contact initiated by the prospect.
After being introduced to the concept of IP look-up services, Bioquell decided to begin using CANDDi as they were impressed by the simplicity of the product, as well as the level of detail provided about each identified lead.
The ability to identify prospects landing on Bioquell’s site has provided their sales teams with a steady flow of leads.
As a result of this, Bioquell’s Marketing Director, Martin Whiting, believes that CANDDi has helped the company realize their website’s potential as a lead generation tool.