The ability to identify prospective clients is essential to David’s B2B business as he is often looking to approach and engage with specific decision makers within companies and agencies.
CANDDi’s ability to identify the users visiting his site has meant that David is able to be very specific when it comes to approaching the right people at the right time. The ability to use CANDDi alongside Gmail has enabled David to track a prospective client’s interaction with his business from an initial pitch through to all of the subsequent visits to his website.
CANDDi has also seen David develop and adapt his website content to meet the queries and needs of his perspective clients.
David continues to advise brands and digital agencies on UX and Conversion Rate Optimization in the Liverpool and Manchester area, as well as further afield, and has seen a rapid growth of his expanding portfolio.