The Issue/Challenge Faced
Soutron uses a combination of outsourced sales and lead generation as well as an in-house managed marketing program to identify and engage with prospects and customers. Director Susan Beastall wanted to take this a step further to be able to identify when targeted prospects had shown interest by visiting the Soutron website, or when previously unknown individuals found their website through search or third-party recommendation.
Soutron has more insight into what sales and marketing activities drive traffic to their website. The team also has information on who is using their website and use this to target their best prospects.
With CANDDi, we can see which companies are interested in our services and which pages they have been on.”
Because Soutron uses CANDDi’s coding on their outbound marketing communications, they can tag their contacts and then identify when they return to the website, whether or not they have clicked through from the original email sent by Soutron’s marketing team.