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Lead generation

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If only every inbound lead came with a puppy, wouldn’t that be nice…

Jokes aside, John is right. When it comes to sales and lead generation, nothing is guaranteed. Unless you work for it of course!

You might think you’ve already put the work in through your marketing efforts, but have you really? I mean, would you be willing to put your trust (and cash) in something you’ve only interacted with online?

If it was that easy, there’d be no such thing as sales.

That’s why you’ve got to reach out your leads and let them know you’re there for them. Once you’ve established that relationship, it can only go up from there.

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