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Recently, we were watching videos from his SaaS academy and this point really hit home. How valuable is our marketing?

It’s easy to get lost in the idea that the point of marketing is to sell. Which is true to a certain extent, but do customers really want to be sold to? No. What they want is to know how you can solve their problems.

Your content should teach people something, show them a new way of thinking, prove them wrong, inspire them. Can your product do that?

So when Dan says your marketing will serve more than your product, we agree! And we hope that we’re doing it right in the first place.

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