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A/B Testing

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If you’re not keen on profanities, look away now. #SorryMum

When you’re working in marketing, you can have those days when you just think “what’s the point?”. There’s nothing worse than spending ages on a new campaign, compiling back up tests and creating beautiful collateral content, when nothing seems to be working. It really is… shit.

But you’re not alone! If it’s any consolation to you (it was to us at CANDDi), marketing gurus like Dan himself have to go through phases of trial and error.

It’s important to see the positives here. Okay, something hasn’t worked and you’re beating yourself up about it. But at least now you know! Trying and failing is just as (if not more) important than your successes!

How else would you know what to try next?

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