DOWNLOAD YOUR FREE CANDDi Report. Start learning new ways your sales team can use visitor tracking and insight analytics to convert more business
Search marketing is the process of getting people to come to a website, but what about once people are there? It takes a lot of research and user tracking to understand how people engage with a website, and it can take some tweaking and testing to figure out why users abandon their carts.
The big data and analytics fields are growing rapidly, and both the International Institute of Analytics and the IDC believe that the markets will expand massively in 2015, reaching a total value of around $125 billion worldwide.
More and more businesses are embracing advanced analytics in a bid to understand the patterns that they deal with on a daily basis. When most people think of analytics, they think of tracking customer engagement, website visitors and similar trends. This is certainly an important area of analytics, but you can do so much more with the same tools once you start to think about the possibilities.
Even the smallest businesses are learning to take advantage of web analytics today, thanks to the power and ease of use of tools such as Google Analytics, but most businesses don’t realise that there is more to analytics than simply traffic sources and keyword data.
Most businesses know that they should have a website and a social media policy but fail to consider how to build a process to capture this data and turn it into business