canddi

In Part 1 of “Removing uncertainty” we discussed how to de-risk sales, marketing and lead-generation at the top of the sales and marketing lead generation funnel.

Published 22 Jan 2018 by Edward Westbrook, CANDDi
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Removing Uncertainty from Sales, Marketing & Lead Generation - Part 1

Strange, but good, things happen when you stop considering sales as an event, and instead regard it as a longer range and unique process combining blended sales and marketing expertise to get a cold lead through a robust sales and marketing funnel to a position where a commercial transaction can take place.

Published 18 Jan 2018 by Edward Westbrook, CANDDi
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Get Prospects On Track

Throughout the sales process, there might be moments when you think that your prospects have lost their way or direction back to your company. You don’t know whether they are still looking for you or interested in you unless they say so themselves. It’s a frustrating position to be in. But you’re not alone. So many businesses out there face the same frustration - how do you get people back on track to buying from you?

Published 15 Dec 2017 by Janie Krahulcova, CANDDi
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Prospect FAQ - Why call if they didn't ask?

Welcome to the second question in our Prospect FAQ series! Today, we are looking at - why would I call somebody if they haven’t asked me to call them?

Published 22 Nov 2017 by Janie Krahulcova, CANDDi
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Prospect FAQ - Do prospects get creeped out?

Daily, our sales reps are being asked some interesting questions by our prospects. It ranges from GDPR oriented questions to why should you even care about tracking. In this following Prospect FAQ series, I’ll take one question at a time and provide you with an answer to satisfy your curiosity. On today’s list we have - do prospects get creeped out?

Published 15 Nov 2017 by Janie Krahulcova, CANDDi
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Reasons Why AI Is Important For Business

In a recent post, I wrote about how high technology such as virtual reality might be used in marketing or sales. Today, I will focus on artificial intelligence and the effect it has and will have on businesses in the future as it advances.

Published 06 Nov 2017 by Janie Krahulcova, CANDDi
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Stop Ignoring Your Website Traffic

Many companies don't seem to understand the importance of their own website. They pour money into it to look pretty, to be easy to navigate, sometimes they even try to get people there. With that level of investment, why are they still refusing to reach the website's full potential? Are you ignoring it too and unintentionally harming your own business as a result?

Published 02 Nov 2017 by Janie Krahulcova, CANDDi
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How To Navigate Realities - Know The Technology Alphabet

Recently, I have been hearing a lot of buzzwords flying around relating to advanced technology with relation to sales and/or marketing. Words like Mixed Reality, Augment Reality, Virtual Reality,… What's the hype about? And more importantly, should this matter to business owners?

Published 30 Oct 2017 by Janie Krahulcova, CANDDi
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Google Parallel Tracking and CANDDi

Over a week ago, Google has released a post about their new parallel tracking for their AdWords. Many of you might be wondering if any of that has/could have any effect on CANDDi. Let me put your mind at ease. CANDDi tracking has not and will not be affected at all. Here is why.

Published 27 Oct 2017 by Janie Krahulcova, CANDDi
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Top 4 Tips For Proactive Exhibiting

Do tradeshows like a pro and don't lose out on opportunities and prospects. Here is how we do it in CANDDi. A method tested, perfected and proven to work.

Published 13 Oct 2017 by Janie Krahulcova, CANDDi
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Hidden Truth About Word Of Mouth

When asking businesses about their lead generation process, I’ve heard "word of mouth" more times than I can count. Word of mouth is important to any business for many reasons - reputation, a source of deals, and more. However, the digital world is not even considered to be part of that strategy, despite a substantial part of our daily communication happening right there.

Published 10 Oct 2017 by Janie Krahulcova, CANDDi
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What Everybody Ought To Know About Trade Shows

Trade shows are ultimately about getting business. Yet, there is much more to them than that simple aim. There is valuable information and other opportunities that you might have been missing. Until now...

Published 05 Oct 2017 by Janie Krahulcova, CANDDi
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New email notifications!

It has been a while since we made a public announcement about a new release. This time, we are bringing to you brand new email notifications!

Published 03 Oct 2017 by Janie Krahulcova, CANDDi
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CANDDi for manufacturers

Among the various clients we have, here is where manufacturers find value in the system.

Published 02 Oct 2017 by Janie Krahulcova, CANDDi
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Embrace Company Profiles

Don't we all like a fully identified profile where we know who it is we need to speak to? Well, let me tell you that even company profile can be hidden diamonds.

Published 27 Sep 2017 by Janie Krahulcova, CANDDi
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How our B2C clients benefit from CANDDi

CANDDi might be predominantly a B2B tool, but our B2C clients find value in the system as well. Here is where.

Published 25 Sep 2017 by Janie Krahulcova, CANDDi
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Test your site with Google

At CANDDi we are always looking for ways to help you get more sales. A good start to this is to help you keep your web visitors visiting!

Published 25 Jul 2017 by Brian Sandiford, CANDDi
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Does your social media make you look bad?

Here we look at some social media mistakes that could end up losing you sales. Some are easily avoided, others take time and effort to build on to avoid. By sticking to all of them, you will have a much better experience with social media, as will clients and prospects.

Published 04 Jul 2017 by Daniel Bignell, CANDDi
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3 Steps to Capitalising on Behavioural Data

What do you know about your customers? There might be things you haven’t even realised you’ve gathered. You might even be pondering delving into the world of behavioural data but haven’t got a clue where to start! We’ve attempted to simplify why and how you can gather intent data and use it for your business.

Published 22 Jun 2017 by Daniel Bignell, CANDDi
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Four Form Ideas to Increase Your Leads

Here we’re taking a look at getting more creative with the web forms used on your website. The “Contact Us” form is a given on any site, but how do you expect to truly increase your conversions without thinking about ways to incentivise visitors to engage? We’ve broken down four ways that might get you to start increasing those numbers!

Published 19 Jun 2017 by Daniel Bignell, CANDDi
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Understanding your Digital Touchpoints

Where does the sales cycle truly begin? Is it when a prospective buyer has called in to enquire? The first email your sales team has sent? Or is it built up over time with the various interactions and experiences with your brand, even online? Here we’ve taken a look at the opportunities that “digital touchpoints” provide businesses to leave impressions on their market, ultimately leading to a fuller sales funnel.

Published 02 Jun 2017 by Brian Sandiford, CANDDi
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8 ways to make your email marketing a success

With so many resources, ideas and variables out there on improving how you email market, it’s easy to forget the simple stuff. Here we’ve put together 8 simple steps that will ensure you get yourself on the right track and achieve the goals you’ve set out for your email campaigns.

Published 26 May 2017 by Edward Westbrook, CANDDi
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6 Top Tips for running effective email split-tests

Split testing (also referred to as A/B testing) is a method of conducting controlled, randomized experiments with the goal of improving a web based metrics. But how many of us are doing it? Do we know what we’re looking for? Here are 6 tips for running effective split-tests to help guide your expectations!

Published 11 May 2017 by Daniel Bignell, CANDDi
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Using Analytics for your Website

When deciding to use Analytics for your website and business, it’s difficult to decide exactly what you do with the intelligence you’re presented with. Unless you have a clearly defined plan, there are always new things to use that data for. Here we’ve taken a look at some of the key questions you might want to be asking when it comes to looking at Analytics for your website.

Published 05 May 2017 by Daniel Bignell, CANDDi
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Where we'll be exhibiting in May

Here at CANDDi we’re firm believers in putting a face to a voice. It’s one of the reasons why we’re partial to a good tradeshow. May at CANDDi HQ is no different with a handful of our Consultants, Sales and Support team travelling to not one, not two but THREE events over the course of the month!

Published 03 May 2017 by Edward Westbrook, CANDDi
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My First Job & Why I Got Sacked - Mistakes Made and Lessons Learnt

As we’re expanding the CANDDi Sales Team quite drastically, Saadia’s spending her time finding the next generation of CANDDi Sales Grads. In this blog, Saadia shares her experience of being a Sales Grad herself 11 years ago, and how she ended up getting sacked within 3 weeks! Read on to find out more...

Published 27 Apr 2017 by Saadia Choudry, CANDDi
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Don't Neglect the Enquiry Form

Aah the web enquiry form… perhaps one of the most important functions of a website yet with surprisingly regularity, the most overlooked.

Published 24 Apr 2017 by Daniel Bignell, CANDDi
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The Pareto Effect

You’ve probably heard it, but how can we use it? This entry is a look at the famous “Pareto Principle” (otherwise know as the 80/20 rule). What does it mean? How could we apply it within an everyday sales context? Our CANDDi Consultant Brian has broken it down and even given an example of his real life experiences with it.

Published 21 Apr 2017 by Brian Sandiford, CANDDi
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General Data Protection Regulations and CANDDi

Much has been made and said of GDPR in terms of how it is going to affect businesses and their ability to market to clients and customers. There has also been some confusion as to what it means for us, so our data expert Ed has taken a look at some of the most relevant principles of the Regulation as it looms closer and how we will or won't be affected.

Published 27 Mar 2017 by Edward Westbrook, CANDDi
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Candid Carol

I first met Carol Griffiths at a previous company, I was part of the telesales team and she'd been bought in by the higher ups to pretty much restructure and turnaround the sales function. I can remember finding her incredibly direct, efficient, and if I'm honest I was shit scared of her. The sales team were not delivering and wasn't as profitable as it should have been - Carol was brought in to troubleshoot and solve this problem. It wasn't pretty, it was frustrating at times, but she wasn't there to make friends and was completely focused on fixing the business problem, and it wasn't personal.

Published 27 Mar 2017 by Saadia Choudry, CANDDi
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Suit or No Suit? CANDDi Dress Code

As we’re expanding our Sales Team at CANDDi, I’ve been communicating with a lot of candidates to arrange interviews etc (read about our hiring process here) and a question that is coming up quite a lot is “What is your dress code?” because I’m answering this quite frequently, I thought I’d let you all know...just in case you end up in our hiring process at any point!

Published 22 Mar 2017 by Saadia Choudry, CANDDi
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How We Hire Sales People

We’re going through an interesting time at CANDDi in terms of sales. We’ve never had a problem actually selling the system, it solves a huge problem for businesses and there is definitely an appetite for it, where we’ve historically struggled is scaling our sales team - we’ve done some things really well, and other things we’ve messed up on.

Published 15 Mar 2017 by Saadia Choudry, CANDDi
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WhatNext? Conference 2017

We recently attended the annual WhatNext? Conference 2017, a student conference organised by the Manchester Entrepreneur Society. There were a number of great speakers lined up, and the event was jam packed with hungry minds. Read on for words of wisdom from Maria Stukoff, John Kershaw and Tim Langley....

Published 06 Mar 2017 by Saadia Choudry, CANDDi
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CANDDi Culture - We're Getting Fitter :)

For various reasons (Tim is training for a marathon in April, I've had a minor stroke, Brian is sleep deprived with his new baby etc) we are all trying to get a bit fitter here at CANDDi HQ. Tim invited personal trainer and fitness coach, Dally Singh aka The Macro Coach, to provide us with some much needed inspiration and fitness hacks...

Published 02 Mar 2017 by Saadia Choudry, CANDDi
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Stuff I Did At CANDDi This Summer

I've learnt more lessons than you could shake a stick at in my three months here. Being a web developer requires a lot of skills, and surprisingly, knowing how to code doesn't count as much as you'd think.

Published 15 Sep 2016 by Jack Sandiford, CANDDi
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Linguist in a World of Digital Stuff

My name is Janie and up until just recently, I must admit that I had little idea about what I wanted to do or what the real world was like.

Published 23 Feb 2016 by Janie Krahulcova, CANDDi
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Startup Baby Diaries - Part 3

When Tim asked if I wanted to go the Thinking Digital Conference the other week I was like “Yes, that’d be awesome!” as I’m on maternity leave it wouldn’t be like I’m missing a day of work, my 5 year old would be in school, and my 8 week old….crap….how would I go to a business conference with an 8 week old? What if she cries during a talk? Will they have baby changing facilities? How am I going to manoeuvre the pushchair around loads of people? I guess I could have just told Tim it’s probably a bad idea...but that’d be boring, right?

Published 09 Nov 2015 by Saadia Choudry, CANDDi
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Bring In Your Parents Day

On November 5th 2015, it’s Bring In Your Parents Day and we thought we’d join in...virtually! We didn’t have time to arrange for all of our parents to come in, so we decided to ask them a few questions and write it up instead!
I hope you enjoy reading, it was lovely going through the questions with our parents and seeing what responses we all got…

Published 04 Nov 2015 by Saadia Choudry, CANDDi
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Start-up baby diaries (Part 2)

In the second of our Start-up Baby Diaries, Rosie Leach looks at how 5-month old Zara fits into (and ehnahces) their business life

Published 13 Oct 2015 by Rosie Moth, telux.io
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New Features and Improved Widgets!

As you know, we’re always improving and tweaking things (almost always driven by client feedback) and here’s a summary of some new stuff we’ve recently rolled out…

Published 07 Oct 2015 by Saadia Choudry, CANDDi
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CANDDi Office Warming Party

The CANDDi office warming party was awesome, thanks so much to all that attended. It was really lovely to celebrate with friends and family...apologies for the overly hyper children who were running around amongst you all.

Published 25 Sep 2015 by Saadia Choudry, CANDDi
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Start Up Baby Diaries - Part 1

As some of you may know, I've recently had baby number two. Sophia was born on 4th September, a week late, weighing in at a mahoosive 10lbs and 12oz! Apart from being perpetually exhausted, and my flat being a complete pink mess at the moment, all is going great.

Published 25 Sep 2015 by Saadia Choudry, CANDDi
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Streamlining your CANDDi Streams

Sorting the data within CANDDi is a brilliant way of segmenting data, organising it, and separating out exactly what you want to see. But when you’ve got millions of streams, it’s really difficult to keep on top of them all.

Published 01 Sep 2015 by Saadia Choudry, CANDDi
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We've moved, and you're invited to the CANDDi Office Warming Party!

What are you doing on Tuesday 22nd September 2015? Coming to the CANDDi Office Warming Party? Yay!!!

Published 01 Sep 2015 by Saadia Choudry, CANDDi
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TMRW Conference 2015

Today was the first ever TMRW conference, and it was AWESOME. It was a one day event at Manchester Central, and is apparently a place where ‘those defining the future meet those ready to embrace it’ - it left me feeling inspired, a little bit freaked out, in awe, and generally very enthusiastic about both tech and about Manchester!

Published 21 May 2015 by Saadia Choudry, CANDDi
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Women in startups

I recently attended the StartUps 101 Women in StartUps talk hosted by the very charismatic Rosie Moth

Published 18 Aug 2014 by Saadia Choudry, CANDDi
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Working at a Startup - Three Qualities You’ll Need

If you’re considering working at a startup, or are still finding your feet working at one, here are my 3 p’s that may help...

Published 16 Jul 2014 by Saadia Choudry, CANDDi
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What We Learnt From Marketing Week Live, Key FAQ

The Key FAQ's CANDDi gets asked.

Published 01 Jul 2014 by Alice Jones, CANDDi
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The Do’s And Don’ts On How To Get People Talking About Your Business

A few ways new businesses can get more exposure

Published 21 Jun 2014 by Alice Jones, CANDDi
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Working For A Startup, Katie Brookes, Life As A CANDDi Intern

Meet our latest CANDDi team member

Published 20 Jun 2014 by Katie Bookes, CANDDi
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CANDDi Will Be Attending Marketing Week Live 2014

Come visit us on stand A451

Published 18 Jun 2014 by Alice Jones, CANDDi
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Anatomy Of A High Growth Leader

The stages of business growth from CANDDi Chairman, Ian brookes.

Published 17 Jun 2014 by Ian Brookes, CANDDi
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Learn With Alice- Nightly What?

We want to make sure these reports are of most value to YOU.

Published 13 Jun 2014 by Alice Jones, CANDDi
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June 2013, TechAtPalace - CANDDi meets The Queen

Tim Langley (CANDDi CEO) writes about meeting The Queen at TechAtPalace

Published 13 Jun 2014 by Tim Langley, CANDDi
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CANDDi FEATURE, Nightly Summary, What Is It And What Can It Do.

We want to make sure these reports are of most value to YOU.

Published 12 Jun 2014 by Alice Jones, CANDDi
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Importance Of Lead Capture For Small Business

A few ways that SME's can capture data using CANDDi.

Published 11 Jun 2014 by Alice Jones, CANDDi
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Working For A StartUp, Liza Busygina, CANDDi Sales

If I am being honest, telesales never really made my list of alternative career paths. This could be due to the stereotype that people in telesales are arrogant, pushy and quite commonly “hated” by… well… anyone with a phone. After years of mountaineering through law school, why on earth would I want to ever be seen in that light?

Published 06 Jun 2014 by Liza Busygina, CANDDi
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